Gerente de estratégia com foco em beleza e consumo.Já ouviu falar do poder dos cabelos?E do quanto a Wella é uma grande responsável por boa parte da tecnologia que temos hoje nesse mercado?Então vem comigo que eu te conto mais!

Senior Content Strategist for Itaú, the biggest bank in Latin America. Experience with real time content and management of Itaú social media.

As part of the Ogilvy Content Studio team at Nestlé (first in-house content production), I brought together my experience in PR, client management, and content strategy. I worked with internal teams to determine how creative can bring Nestle's story to life through many different forms whether it be a simple post or a highly visible action. Highlights:• Developed a Easter Day that included detailed guidelines on personas, brand narratives, social voice, and channel strategy to help the client better reach customers through interne social media • Discovered consumer insights for Easter 2019 that became the basis for content marketing campaigns Clients: KitKat, Nestlé Chocolates, Cafés

Strategic planning for corporate communications and media relations for Edelman Significa in Brazil and its clients, working together with the global communication team and companies asKimberly-Clark (Intimus, Neve, Kleenex, Institucional, Plenitud, Huggies) and Sony Channel.• Campaign development with the agencies and key executives to integrate the group companies and the market.• Production and management of social media content and the agencies' website.• PR strategies for pitches and cases development.HIGHLITGHDeveloping a PR campaign for "Toilets Change Lifes", a Kimberly-Clark project for the toilet paper brand, Neve. The company started the project in Brazil building toilets in Milagres do Maranhão, MA, one of the cities with the less number of toilets in the whole country. The exclusive and the first new about it was on Globo's news "Bom Dia Mirante", that showed the toilets being built.To continue communicating this project, after having a press-trip to Milagres city, meeting and talking to the local population, we created a basic sanitation special for IstoÉ Dinheiro Magazine, called "À espera de um Milagre".

Elaboração de estratégia de mídia da chegada da marca Abbraccio Cucina Italiana no Brasil, elaboração de posicionamento da marca, organização de eventos de inauguração, entre outros eventos; elaboração de mailing, divulgação de releases, follow com jornalistas, montagem e sugestão de press kits, ativação em redações; inserção de clientes na mídia; coordenação de 18 agências afiliadas no Brasil.Clientes: Outback Steakhouse e Abbraccio.

Auxílio em eventos, elaboração de mailing, divulgação de releases, follow com jornalistas; sugestões de estratégias em campanhas, sugestões de divulgação, inserção de cliente na mídia; coordenação de 18 agências afiliadas.Clientes: Outback Steakhouse, Abbraccio, Hunter Fan e Bonduelle