Bruna Foganholi Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

My main activities are related to manage enterprise accounts navigating them at Keyrus vast portfolio of business, from software to services to Data organization, how to best perform Data Governance, Data Engineering & Science, creating Dream Lakes/Data Lake to structure and better ingest Data to creating Predictive Analytics with AI & Machine Learning. (This is a loong & awesome journey my friends!)Keyrus also has a vast Digital portfolio for CRM, Martech, Omnichannel, Personalization, CX and others. With all that I:- Ensure renewals and growth (up-sell and cross-sell) for enterprise customers from a range of different industries. From the renewals perspective: to reduce churn/termination by creating best service strategies and also position myself as a trusted and honest partner. For business growth, contacting new areas to expand our footprint amongst our customers;- As a voice of the company, I´m also helping our company’s to be known by the market and emerge among competition.- Responsible to do monthly forecasts for recurring revenue, new revenue and work new pipeline for the business growth.- Responsible to propose Account Plan for my most strategic accounts, present it for the Business Units and Directors in order to plan next steps to promote and grow.

São Paulo, Brazil

Responsible for retaining and growing designated customers:- Enterprise, Strategic and Key customers from a large range of industries such as: retail, banks, pharmacies, travel, beauty, sports, etc;- ensuring that customer´s were successful by driving long-term business value through Validity products and services;- leading renewal processes from start to end to maximize retention by proving value (with ROI or other internal/external resources)- leading business meetings and presenting successful KPI´s aligned with customer´s goals quarterly (or as needed)- identifying opportunities to grow their business with Validity (up-sell, cross-sell and add-ons)- Used Salesforce CRM and SalesLoft as the main solutions to organize customer´s data internally;- responsible to present a monthly plan to achieve my targets within the company;

São Paulo, São Paulo

• Responsible to work with new business (hunter) and existing customers(farmer) by: Identifying new opportunities (hunter) and strategize to close.• Creating compelling presentations with internal data and presenting it to prospects.• Following up to build pipeline and achieve new business goals. • Enterprise, Mid-market and Key customers from a large range of industries such as: retail, banks, pharmacies, travel, beauty, sports, etc.• ensuring that customer´s were successful by driving long-term business value through Validity products and services.• Leading renewal processes from start to end to maximize retention by proving value (with ROI or other internal/external resources)• Leading business meetings and presenting successful KPI´s aligned with customer´s goals quarterly (or as needed)• Identifying opportunities to grow their business with Validity (up-sell, cross-sell and add-ons)• Used Salesforce CRM and SalesLoft were the main solutions to organize customer´s data internally.• Responsible to present a monthly plan to achieve my targets within the company.

São Paulo Area, Brazil

• Act as an internal advocate and trusted advisor: serving as primary and main point of contact, discovering strategic needs and direction of the customers I managed, setting goals and objectives to maximize the partnership among our companies and enable them to success.• Building strong relationships with: Enterprise, Mid-market and Key customers from a large range of industries such as: e-commerce, retail, banks, pharmacies, travel, beauty, sports, etc.• Ensuring that customer´s were successful by driving long-term business value through Return Path´s products and services.• Leading renewal processes from start to end to maximize retention by proving value (with ROI or other internal/external resources)• Leading business meetings and presenting successful KPI´s aligned with customer´s goals quarterly (or as needed)• Identifying opportunities to grow their business (up-sell, cross-sell and add-ons)• Used Salesforce CRM as the main solutions to organize data internally.• Responsible to present monthly/quarterly plan to achieve my targets within the company.

São Paulo Area, Brazil

• I was the main point of contact for technical/ strategic directions and renewal/grow for any customers that were in my book of business:• Served as the main point of contact on daily contacts with the customers to clarify and create a strategic plan alongside our internal support and specialists to improve KPI metrics for customers.• Prepared materials and studies for meetings where Managers and Decision Makers were present to provide value and bring new solutions and opportunities for their growth on the E-mail Marketing channel (sales, relationship building etc.).• Also, the main point of contact for renewals (set up to increase renewal contract time) negotiate with different teams within the company.• Along the year I was also able to identify opportunities to up-sell and cross sell for the managed book of customers.• Was able to build a lot of long-term trusted relationships (most customers were in our company for more than 5 years)

São Paulo Area, Brazil

• Email marketing deliverability specialist interfacing with main ISP´s like: Gmail, Microsoft and Yahoo • Guided clients on strategic behavior for e-mail marketing campaigns based on the new ISP´s technical rules • Knowledge on IP and Domain reputation using data from (Sender Score/Return Path) and Microsoft SNDS• Worked on Strategic analysis for Key customer´s based on Virtual Target's, Return Path's and Microsoft SNDS data.Main Achievements:• Helped customer´s improve their conversion rate via e-mail marketing, which resulted in more sales and satisfaction with our company• Became a trusted advisor to Key customers

São Paulo Area, Brazil

• Conducted analysis with customer´s data and results at Virtual Target and suggest improvements for future campaigns/improving customer´s KPI´s.• Responsible for documenting technical information based on a client's need to have data from Virtual Target via SFTP.• Organized IP structures based on e-mail volume sent per day/month at each pool of Ips, making decisions of which sender´s were to use each pool of IPs and if they should be dedicated or not.Main achievements:• Improved my technical skills and knowledge about IP and domain reputation and with that I was able to troubleshoot potential problems to the platform infrastructure, reducing costs and supporting new decisions with IT

São Paulo Area, Brazil

• Answer customer´s via chat, e-mail and phone customer´s questions about Virtual Target´s platform, both in Portuguese and English• Virtual Target´s e-mail marketing platform usability training for new customers, as well as retrain current ones.• Interface with IT and other areas of the company providing feedback about customer´s current concerns to platform and support improvements• Onboard new customer´s with user guide materials and training and adapt their needs and goals to their daily usage for their e-mail marketing campaigns Main achievements:• Comprehensive knowledge about e-mail marketing technical workflow: HTML basics, SFTP and integration safe transfers, • Improvement on how to best serve customers: from small to enterprise companies • Learned how to explain same concepts/best strategies to different areas of the company (customers).• Adapted my English skills to Professional English

Marketing And Advertising, Marketing

Nanodegree, Digital Marketing, Nanodegree

Negociação, Peace Studies And Conflict Resolution

Gestão De Projetos, Project Management

High School, Senior Year