Bruna Nobre Email and Phone Number

Responsible for leading our Publisher services and acquisition groups in Brazil/LATAM markets; my core focus has been to continuously improve our publisher experience, creating processes and efficiencies for client development, and built out new strategies and services.

Developing the affiliate program through existing partners and bringing new publishers to Rakuten Advertising Brazil/LATAM network: managing, developing and tracking the performance of publishers from different categories (coupon, cashback, extensions, apps, content and news portals, influencers, social media and others) from Brazilian and International markets.Supporting the Publisher Development team as a leader and strategic thinker.Great relationship skills recognized by the market: have regular meetings/calls with partners, developing excellent relationships with both assigned and support accounts, as well as monthly strategic meetings with the main publishers in the Brazilian market to tracking campaign’s progress and report on client's KPI's with strategic and operational recommendations. Have also received the Best Affiliate Manager (CPA and E-commerce) 2018 award from Afiliados Brasil.Defining and negotiating advertisement and traffic acquisition deals (CPM, CPC, CPA, CPL, CPI, CPS, etc.) as well as the objectives for desired operations as it has to do with the duration, budget, segmentation, resources and needed alliances, always ensuring campaign's profitability.Carrying out regular market analysis and researches in order to develop innovative affiliate strategies, as well as investigating and uncovering new traffic sources to develop (both among Brazilian and international partners). Introducing and educating Rakuten Advertising's platform and its functionalities to the best understanding of publishers, being one of the largest contributors in the development of materials such as videos, articles, documentations, webinars, lectures, events, courses, among other features.Coordinating internal and client’s technical team to set up campaigns utilizing pixels, postbacks, APIs, product feeds, tags, etc.Providing excellent organization and management of external resources including database, publishers and own networking to deliver results.

Successfully managed publishers, developing and tracking their performance in different industries (E-commerce, finance, education, auto, and health…) including Walmart Brazil, B2W (Americanas.com.br, Submarino.com.br, Shoptime.com.br), Centauro, Netshoes, Sephora Brazil, Nike Brazil, Microsoft LATAM, and others, always focusing on reaching the KPIs of the campaigns and delivering the goals.Planning and executing affiliate marketing and media strategies.Identifying which partners are increasing performance or underperforming and building advertising strategies, or even renegotiating commercial contracts to secure a ROI and/or increase exposure of the brands.Responsible for maintaining territory revenue and, when possible, exceeding goals through creative and strategic selling.Introducing and educating Rakuten’s Advertising platform and its functionalities to the best understanding of publishersIncident management and resolution.

Migrating to a more analytical and performance focus, I was responsible for the content and digital marketing areas of Moda it website (especially in social media and CRM).As the team leader of the content team, I needed to control the results and manage the team to achieve it. Also we had meetings every week to do brainstorming and follow the results to obtain a more assertive content for the users. I had to do analysis and researches everyday about trends, user behavior and usability to improve our content, social media and product.It is easy for me to think in creative ways to resolve issues and I had a lot of contact with users, so I also worked together with the product team. We had meetings to talk about the product and new projects and as a stakeholder, I gave ideas and suggestions to improve these projects.

Responsible for creating and planning content on the Moda it website. Interface with content agency and press office.During this period I had the opportunity to give notoriety to the Moda it’s social media, especially in Facebook, increasing the reach and involvement among the users of the website and their influence to achieve the business goals.

Fashion curatorship and responsible for the content and newsletter of the website Garimpo it.

Advertising copywriter and responsible for the blog content of the e-commerce Brandsclub.

Content creation for the website, social media and email marketing.