Bruna Lopes Email & Phone Number

São Paulo

• Responsible for Marketing & Communication at CASC South America where we connect producers and consumers of grains and oilseeds globally.• Development of the annual marketing plan for the business, focusing on the strategy, planning and execution of communication with the managers of the product lines, providing a marketing overview for the Origination, Inputs (seeds, fertilizers, and chemicals), financial solutions and management risk and price.• Creation of campaigns to promote products and services.• Responsible for market research, as well as analysis of customer and competitor information.• Execution of metrics related to customer satisfaction (NPS).• Development of new solutions, services and products (channels, visibility, price, initial customer experience).• Customer segmentation and profitability with a focus on developing the value proposition for each segment and growth strategies for new and existing products.• Briefings with advertising agencies for marketing campaigns.• Organization of Fairs and Events in the sector.• Planning and development of Agro's 1st Digital Business Round with a financial return of U$10MM in margin.• Structuring the LATAM marketing plan with a focus on developing initiatives to boost communication with customers across all channels.• Planning and development of the Customer Portal and WhatsApp channel.

São Paulo, Brasil

São Paulo

• Development of analyzes for the main segments of the company (Civil Construction, Paints, Adhesives, Rubber, Agroindustry, Food, Pharma, Flavors & Fragrances, Cosmetics, Lubricants, Human Nutrition, Household, Methanol, O&G).• Responsible for generating the price list of the company's SKUs - Bain Company methodology.• Generation of leads for the sales team.• Management of demand forecast inputs from the commercial team and accuracy analysis.• Competitor Analysis.• Analysis of product shelf life, spawning plan, discontinued and stagnant products.• Reporting and monitoring of sample shipments from the sales team.• Customer segmentation.• Development of the Business Plan for the strategic segments; performance indicators (KPI).• Responsible for measuring the level of customer satisfaction and implementing action plans resulting from the results.• Development of KPIs in Power BI.• Key User SAP Project; CRM (Sales Force); GTM Strategy; NPS Metric.

São Paulo

• Preparation and dissemination of reports for the pharmaceutical divisions of Otc, Otx, Rx, Dermocosmetics, Similar and Generics.• Market analysis through audit tools (Sell In, Sell Out, Close Up, MDTR).• Inventory Reports; Price; Control of Samples and Promotional Materials.• Pharmaceutical Indicators and P&L Monitoring.• Elaboration of the Marketing Plan for the Pharmacy Board.• Monitoring of Goals.• Development of new reports and tools to support marketing and other areas of the Farma Executive Board.• Preparation of strategic business analyses, focusing on the portfolio and profitability for the Farma unit.

São Paulo

• Structuring communication actions for oral drugs in the treatment of breast, colorectal and lung cancer.• Support for the development of the annual product marketing plan; meetings and conventions; direct contact with the sales force.• Planning and control of funds and expenses, sales strategies in the public/private markets and promotional actions.• Coordination of promotional materials aimed at the medical class, from creation to production of pieces.• Direct interface with suppliers in negotiations and coordination of deadlines.• Development of monthly sales and demand analysis, budget control, motivational actions and coordination of mini- meetings.• Awareness campaigns.

São Paulo

• Preparation of the database containing all the information (dimensions, manufacturers, correct description, EAN, PLU) and WSP of the categories to be used in the assortment review and in the preparation of planograms in Spaceman.• Monthly scorecard with the preparation, analysis of every topic for decision making on mass consumption markets, following retail trends with dynamic and analytical studies using Nielsen data.

Arujá

• Calculation of logistical operating costs.• Development of new projects aimed at Fiat, PSA, Volkswagen customers.• Supplier performance indicator assessment.• Responsible for the WebEDI and ASN communication system of imported and national suppliers (system registration, training, and support).• Development of cardboard packaging, metallic hacks, beehives, vacuum form and improvements in packaging in process.• Follow-up of suppliers of imported parts and critical parts; material scheduling of new projects in the SAP system.

Arujá

• Monitoring the activity schedule of each module of the SAP system (MM, PP, PM, SD, QM, FI and CO). • Collection and analysis of data to suggest better ways to support the project.• Preparation of control and analysis reports of progress.• Preparation of Minutes of meetings with project leaders.

Certificate In Marketing Management, Marketing

Latu Sense Postgraduate Course in Marketing Management

Bachelor, Business

Postgraduate Degree, Marketing Management