Bruna Polena Email & Phone Number

Sunnyvale, California, Us

- Responsible for the execution and strategy of Email Campaigns (lifecycle, promos, upsells).- Focus on increasing 23andMe's customer base and drive recurring revenue growth through targeted email testing, improve engagement, and audience segmentation.- Expert in manipulating HTML to enhance and optimize email templates.- Analyze email campaign data using Heap, Google Analytics, and internal tools to provide actionable recommendations.- Coordinate cross-functional projects and campaigns between marketing, product, engineering, support, and analytics teams.

Neuilly Sur Seine, Ile De France, Fr

• Responsible for proofing, testing and sending email campaigns on behalf of a multinational retail company, with an email list in the high 8 digits range.• Develop frameworks and drive marketing strategy for the optimization of campaign by tracking email KPIs (ex: click thru, open rates, sales etc..) running A/B tests, and multivariate testing.• Use HTML knowledge to edit emails to support marketing campaigns.• Responsible for delivering on the best client experience.• Responsible for large scale vendor migrations (ex: Optimove to Movable Ink) and day to day interaction with third party vendors to improve Sephora’s email personalization and effectiveness.• Partner with internal production, project management, developer teams to ensure accurate creation and delivery of email campaigns.

- Laid the ground work for the company's support infrastructure, allowing to support tens of thousands of customers within 6 months of implementation.- Drove product road map by categorizing and prioritizing product feature requests/enhancements.- Created and implemented the company's marketing strategy (social media: FaceBook, Youtube, Twitter and email marketing).

San Francisco, Ca, Us

- Set up and launched 68 email campaigns with emphasis on customer segmentation leading to 65000 new users and a loan volume increase of 7.8% with focus on high-quality content delivery.- Created weekly reports of marketing key metrics (using analytical tools: Looker, Iterable) to drive decision-making and performance for future campaigns. - Functioned as business contact to ensure stability and proper functioning of all email tools and systems.

Cupertino, California, Us

- Performed QA on current and new iTunes and iCloud products for Portuguese market. - Trained team members in project management processes, database management and localization tools.- Worked cross-functionally with the marketing and engineering teams to create a better User Experience.

San Francisco, Ca, Us

- Managed content of social media channels: Facebook, Twitter and Pinterest.- Created a weekly blog to drive traffic to the startup.- Delivered regular website and campaign performance reports that provided actionable insights and recommendations to key stakeholders.

- Performed evaluations of the sales process, working directly with the sales team in order to drive conversion rates and customer satisfaction.-Reported findings to management to highlight the strengths and weaknesses of the current service.

Master'S Degree, International Business

Associate’S Degree, Web Page, Digital/Multimedia And Information Resources Design

Bachelor’S Degree, Management

Secondary School, Economics