Bruna Polena Email & Phone Number

Sunnyvale, California, US

- Responsible for the execution and strategy of Email Campaigns (lifecycle, promos, upsells).- Focus on increasing 23andMe's customer base and drive recurring revenue growth through targeted email testing, improve engagement, and audience segmentation.- Expert in manipulating HTML to enhance and optimize email templates.- Analyze email campaign data using.

Neuilly Sur Seine, Ile De France, FR

• Responsible for proofing, testing and sending email campaigns on behalf of a multinational retail company, with an email list in the high 8 digits range.
• Develop frameworks and drive marketing strategy for the optimization of campaign by tracking email KPIs (ex: click thru, open rates, sales etc..) running A/B tests, and multivariate testing.
• Use HTML knowledge to edit emails to support marketing campaigns.
• Responsible for delivering on the best client experience.
• Responsible for large scale vendor migrations (ex: Optimove to Movable Ink) and day to day interaction with third party vendors to improve Sephora’s email personalization and effectiveness.
• Partner with internal production, project management, developer teams to ensure accurate creation and delivery of email campaigns.

- Laid the ground work for the company's support infrastructure, allowing to support tens of thousands of customers within 6 months of implementation.- Drove product road map by categorizing and prioritizing product feature requests/enhancements.- Created and implemented the company's marketing strategy (social media: FaceBook, Youtube, Twitter and email.

San Francisco, CA, US

- Set up and launched 68 email campaigns with emphasis on customer segmentation leading to 65000 new users and a loan volume increase of 7.8% with focus on high-quality content delivery.- Created weekly reports of marketing key metrics (using analytical tools: Looker, Iterable) to drive decision-making and performance for future campaigns. - Functioned as.

Cupertino, California, US

- Performed QA on current and new iTunes and iCloud products for Portuguese market. - Trained team members in project management processes, database management and localization tools.- Worked cross-functionally with the marketing and engineering teams to create a better User Experience.

San Francisco, CA, US

- Managed content of social media channels: Facebook, Twitter and Pinterest.- Created a weekly blog to drive traffic to the startup.- Delivered regular website and campaign performance reports that provided actionable insights and recommendations to key stakeholders.

- Performed evaluations of the sales process, working directly with the sales team in order to drive conversion rates and customer satisfaction.-Reported findings to management to highlight the strengths and weaknesses of the current service.

Master'S Degree, International Business

Associate’S Degree, Web Page, Digital/Multimedia And Information Resources Design

Bachelor’S Degree, Management

Secondary School, Economics