Bruno Rios Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Account:Axsome Therapeutics - Sunosi DTC & HCPAxsome Therapeutics - Auvelity HCP• Accountable for establishing and leading weekly status calls with the creative agency, focusing on improved communication and successful execution of DTC and HCP campaigns. Recent joint projects include a full creative refresh across both campaigns and the execution of multiple custom digital media programs• Leading weekly client status calls and serving as the main point of contact for vendors, skillfully negotiating discounted rates and added value upgrades• Mentor and develop the Media Planning Coordinator, enabling them to confidently handle invoicing, budget reconciliation, contracting and onboarding of new vendors, media trafficking, and performance reporting• Actively involved in other new business initiatives for the account, such as setting up data feeds, elaborating and executing the FY23 conference sponsorship plan, and implementing SEO strategies before the launch of new DTC and HCP sites

Toronto, Ontario, Canada

Accounts:Axsome Therapeutics - Sunosi DTC & HCPTakeda Neuroscience - Trintellix DTC & HCP• Led the FY23 media tactical planning for Trintellix DTC• Managed the FY23 RFP process for both DTC and HCP campaigns, including the development of the RFP, while working with the Strategy team• Delivery of the RFP to media vendors of interest and analysis of proposals presented to the brand• Facilitated vendor meetings during planning to inform vendors of campaign KPIs, budget expectations and target audience details• Experience with campaign set-up using DoubleClick Campaign Manager (DCM) and DoubleVerify, while coordinating with AdOperations team and working alongside the team throughout the trafficking process• Trained and managed Media Coordinator on media operations (weekly campaign pacing, media research tools, trafficking, invoice conciliation, billing, blocking chart management)• Managed weekly pacing and monitoring of campaign performance by analysing metrics pulled from GoogleAds and DCM• Responsible for DTC montly scorecards with observations and insights on vendors’performance, and provided recommendations and optimizations• Evaluated and optimized ad campaigns by pulling data from DCM, Google Ads, and third-party measurement partners, like Crossix, to determine campaign performance and recommended optimizations to client to reach brand goals• Managed various budget reallocations by having proficient knowledge in media channel mix, and providing recommendations of where incremental budget should be shifted• Coordinated with vendors and team to ensure budget shifts were managed timely and smoothly• Responsible for the FY22 DTC Audience Profile and Competitive Landscape Research• Led presentations to greater internal Media team, and to the client for Audience and Competitive research reports

Toronto, Ontario, Canada

Account: Takeda Neuroscience - Trintellix• Campaign trafficking of digital advertising for both HCP and Consumer markets, troubleshooting and managing all stakeholders involved in the process (AdOps, Programmatic, QA, and external partners)• Launch reporting to client and internal team (campaign verification decks)• Weekly campaign monitoring, including vendors’ pacing and performance on tactic level (DCM Campaign Manager, Google Ads and Veeva Crossix DIFA)• Drive weekly Media status meetings• Target audience profile and competitive market research (MMOL, Kantar Dashboard, Nielsen, TGI360, Syneos, and ComScore)• Overall support to upper-Media management team in planning and implementing campaigns for both HCP and Consumer markets• Presentation of points-of-view on new vendors and products to the internal team• Assistance in creating HCP and Consumer media recommendations• Coordination of request for proposal to vendors during planning season, and analysis/ pre-vet of proposals for the management team, in preparation for the planning• Assistance with media plan presentations by drafting tactical slides, flighting, and campaign investment breakdown• Work with the extended internal team such as Finance, Legal, SEM, Strategy, AdOps, Project Management, QA and SciReg, Analysts and Client Services• Monitoring of campaign budget, invoicing, and update of budget charts• Upkeep of internal record keeping: status documents, vendor contracts, trafficking notes, flowcharts, RFPs, Media kits and media presentations

Toronto, Canada Area

• Management of corporate travel for company employees• Organize off-site group travel to conferences and company events• Negotiating preferred company rates with airlines, hotels, and car suppliers and management of contracts• Lead training sessions for new employees• Provide 24/7 emergency assistance to employees during travel disruptions• Researching and reserving meeting space, hotel room blocks and catering for large groups and remaining within budget

Toronto, Ontario, Canada

• Account management for corporate clients, including rate negotiation and handling reservations for all business transient guests - 4.5% growth in transient bookings, above property goals, in Q3 2018• Prospect sales calls, site inspections, and client entertainment • Selling to small groups, catering functions and social events - 43% growth in catering only contracts, above property goals, in Q3 2018• Pricing and negotiation of the 2019 rate agreements and requests for proposals for all corporate accounts

Toronto, Canada Area

• Responsible for providing guests with warm, informative and efficient arrival and departure experiences• Educate guests about the features of the property, the Marriott brand, the rewards program, and meet all their needs and expectations about Toronto• Process daily billing procedures, and guarantee that the pre-arrival planning meets all the guests’ preferences• Night auditing, including general revenue conciliation, batch processing and backup of all systems• Handle guests’ issues and requests• Work close with Housekeeping, Maintenance, AYS, Sales, Events and all the other associates in order to offer the best stay for the guests

Toronto, Canada Area

• Responsible for delivering meaningful, helpful and sincere customer service to customers• Managed the cash register machine and successfully upsell promotions, additional products and leave a positive lasting impression with customers• Adhering to the merchandising standards to create visually appealing, comfortable and welcoming environment• Stay current on the newest book offers to provide customers with recommendations and support

Toronto, Canada Area

• Creating and publishing relevant, original and high-quality content to the company's target audiences, while supporting the business goals, on the main social media channels (Twitter, Facebook and Instagram)• Collaborate and liaison with other departments (Sales, Special Events, Human Resources, Front Office, Food and Beverage) to ensure on brand and relevant content• Assisting with the development of a monthly content calendar• Ensuring the Social Cell program is adopted at the hotel and providing training to new hires as needed• Planning and coordinating larger scale social media programs and campaigns (i.e: Matisse Canada Flavor Tour)• Communicate data-driven metrics and trend reports to ensure continued growth across all social media platforms

Fortaleza, Brazil

• Coordinated and strategized advertising campaigns for multiple clients, actively participating in client meetings to comprehensively grasp their marketing objectives, thus providing guidance to the creative and media teams for effective campaign execution• Account manager for the Government of the State of Ceará, overseeing successful inauguration campaigns for more than 40 public schools, 6 community centers, 5 community health centers, and 2 residential complexes• Led the inauguration campaign for the Cariri Regional Hospital• Coordinated marketing efforts for the Government of the State of Ceará's participation in the United Nations Conference on Sustainable Development (Rio+20)• Managed the production and printing process of the Department of Taxation and Finance of Ceará's annual reports for 2009 and 2010

Fortaleza, Brazil

• Strategic marketing planner• Managed merchandising and endomarketing for 6 stores• Led commercial operations with major partners such as Elgin, 3M, and Ricoh• Successfully implemented e-commerce platform

Fortaleza Area, Brazil

• Strategic marketing planner• Manager of merchandising and internal marketing• Sales supervisor, and commercial manager (Team of 37 people - 5 stores)• Manager and planner of 18 events to launch commercial strategies for the sales team, and 2 annual sales conferences• Coordinator of commercial operations with the company’s major partners (Ray Ban, Mont Blanc, Swarovski, Ralph Lauren, Miu Miu, Prada, Armani, and Dolce & Gabbana)

Diploma, Tourism And Hospitality Management, Hospitality

Bachelor’S Degree, Advertising And Marketing