Bruno Ferreira Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

Currently, I am working at BEES as GPM of Catalog & Promotions, a B2B e-commerce, and SaaS company created by AB InBev the world’s leading brewer.Through our B2B e-commerce and SaaS platform, we bring the power of digital to small and medium-sized retailers.I am responsible for the Catalog & Promotions products:● Working to design experiences that meet customer needs while driving business objectives. I have consistently turned challenges into measurable opportunities and impactful results by focusing on data-driven insights and cross-functional collaboration.● Redefining product strategies: Prioritized initiatives aligned with customer needs and business goals, creating solutions that balance innovation with perceived value.● Leveraging qualitative and quantitative data: Conducted in-depth analyses to uncover improvement opportunities, optimizing navigation and boosting conversion rates on our platform.● Fostering cross-functional collaboration: Partnered with UX Research, UX Design, Engineering, and Data Science teams to deliver scalable solutions that maximize impact for users and business outcomes.● This collaborative and data-driven approach led to significant improvements in key platform metrics: > 18% increase in Product Added from the Product Listing Page. > 33% increase in unique user penetration on the Product Details Page. > 60% increase in Products Added from the Product Details Page. > 19% increase in Products Added to the Cart. > A direct contribution to a 12% increase in Orders Completed.● People management, leading the Product Team, providing leadership, guidance, and support in product strategy, execution, and career development of 3 direct reports (Associate Product Managers and Product Managers).

São Paulo, Brasil

I worked as a Global Sr. Product Manager in the Catalog Experience, responsible for:● Creating the best shopping experience and shipping at scale for ~3M Monthly Active Users in the platform around the world, giving relevant product recommendations inside our MarketPlace platform. Helping our customers and partners to thrive in their business.● Leading and executing large and complex projects and initiatives with cross-functional teams working collaboratively with data scientists, engineers, designers, and business stakeholders, defining, identifying, collecting, and tracking appropriate product or business KPIs and quantitative and qualitative metrics for new or existing products.● People management, leading the Product Team, providing leadership, guidance, and support in product strategy, execution, and career development of 2 direct reports (Associate Product Managers).

São Paulo, Brasil

I worked at Dell as a Product Digital Manager for IT Marketing Content Management System:● Squad Sales Enablement: As a PM, I was responsible for understanding the Sales Department's needs and translating them into requirements in our backlog for the Development Team to work on them. Especially in content that helped the Sales Reps understand Dell`s Portfolio of Products & Services in depth based on the Customer`s usage.

São Caetano Do Sul, São Paulo, Brasil

I worked at VIA, one of the largest retail company in Brazil as a Product Manager:● Squad of Cancelation/Return/Exchange: in Customer Support Department I worked as a Product Manager responsible for the Customer Support Platform (Oracle RightNow Customer Service) at the e-commerce platforms of the group (Casas Bahia, Ponto Frio and Extra.com.br)● Providing leadership, guidance, and support in product strategy, execution, and career development of 1 direct report Associate Product Manager.

Santo André

I worked at the Largest Travel and Tourism Group of Latin America as a Digital Product Manager developing a deep understanding of current and future customers needs and translating that into a solid vision and purpose:● Squad Agency: As a PM of a Travel Agency, I led the discovery of users ' needs based on research and usability testing with prototypes (Figma), trying to achieve the best product for users to achieve their goals, always in a collaborative and iterative way to create a great work environment.● Squad Gateway Hotels: I worked as a Technical PM of Hotels, I was responsible for the API Integration with our internal customers, and also responsible for the Microservices (java) of Availability, Rooms, Details, HasAvail and Booking of Hotels and connection with Channel Managers and Brokers. Communicating with the key stakeholders to keep them up to date and managing prioritization between, performance and daily basis support.

São Bernardo Do Campo, São Paulo

I worked at Mercedes Benz, leading IT projects, coaching the IT project team in continuous improvement of their skills as well as spreading the agile mindset, promoting and facilitating the adoption of agility in all teams. Some projects are still under traditional project methodologies, mainly those ones categorized as Industry 4.0 projects.

São Paulo Area, Brazil

I worked at Project Management Office (PMO), leading projects in processes, finance, accounting, IT infrastructure and software development areas. Changing the mindset of traditional methodologies from Prince2 to Agile (Scrum and Kanban), removing constraints, guiding teams with good agile practices, creating an environment to engage teams in pursuit of project purpose, as well as an iterative, joyful and dynamic environment.

São Paulo Area, Brazil

I worked in the implementation of the PMO in the organization as well as in the management of strategic projects based on the best PMBoK-PMI practices. Planning, monitoring the execution of the critical projects of the Operations Office, guiding the project leaders regarding the use of the project management methodology, also doing executive follow-up reports, working alongside the business areas in the elaboration of the solutions.

São Paulo Area, Brazil

I worked in the implementation of Nextel's 3G technology (Nii Holdings), leading the integration among the teams involved in the project, analyzing requirements along with the business areas, identifying possible risks, managing the preparation of the environment for deployment with the infrastructure area of IT, analyzing the execution of integrated systems tests and UAT support during the testing process.

São Bernardo Do Campo

As an IT analyst, I was responsible for customizing the training system for clients such as Ford (Cars and Trucks) in addition to Banco Itáu and Oi Telecom. Leading LMS (Learning Management Systems), supporting client / server information systems, providing customer support and training, as well as assessing existing IT assets and purchasing new equipment for the projects

São Bernardo Do Campo

Mauá

Diadema

Industrial activities on devices such as chiller and air conditioner

São Bernardo Do Campo

Master'S Degree, Engineering And Innovation

The Graduate Program in Engineering and Innovation Management has the challenge of educating a new generation that will create solutions.

Specialization, Project Management

Undergraduate, Information Technology, 9 (Of 10)