Bruno Blanco Email & Phone Number

Responsible for product development and implementation along with Marketing teams across all business units: hospitals, clinics, oncology ecosystem, health insurance operations, scientific research, continuous education, consulting, home care, and health access card.

Responsible for marketing and commercial activities

São Paulo, São Paulo

• Managing and facilitating SDR, Field Sales, Upsell and cross sell, partnerships and planning squads• Budget planning and development of projects that support strategic planning• Leadership on company wide CRM implementation• Revise and improve sales policies including compensation packages, sales incentives, and pricing• Partnership with data science team on developing growth hacking experiments to improve sales & marketing performance• Development of strategic partnerships, new products and services to better serve bars and restaurants segment

• Managing a sales team spread nationwide focused on adding value and reducing risks• CRM implementation• Development and implementation of digital campaigns• Business Development for international businesses on insurance products • Relationship with international subsidiaries and business partners• Go-to market strategy for international companies entering Brazilian market

São Paulo E Região, Brasil

• Create routines, monitor and analyze results of operational assessments to ensure standardization of operations across all restaurants• Development of online platform for managing operations fully customized to integrate information from several databases• Insights from comprehensive operational analysis that lead to prioritization of training strategy and coaching to restaurant employees• Lead a multi disciplinary team on developing and implementing action plans to ensure continuous improvement in regards to food safety and brand standards • Interface with global headquarters• Lead the operations team in order to improve processes to comply with global standards• Implement third party suppliers governance model• Review, develop and enhance Company standards, policies and procedures

São Paulo E Região, Brasil

• Merchandising material development and execution in order to ensure strategy implementation on POS to achieve sales targets• Development and implementation of sales and trade marketing strategic projects• Coupons platform management that involves offer selections, design, printing and distribution as well as sales results• Budget control and management• Management of daily operations of sales incentives and promotional activities• Business development and new promotional channels partnerships• Development and activation of incentives campaigns to ensure maximum profitability• Day to day agencies and suppliers management

Rio De Janeiro E Região, Brasil

• Strategic marketing consulting focused on digital presence and user experience for small businesses• Results oriented 360 digital marketing activities (SEO, Social Media, Website, Content, Digital Campaigns, design overview)• My main responsibilities were business development, business model innovation directed towards revenue generation

Rio De Janeiro E Região, Brasil

• Reporting to the CMO• Media buying• Budget management• Interface with commercial team to establishing partnerships• Online and offline campaigns creations and management• Social Media management (FB, Twitter, Linkedin, Youtube)• Go to market of desktop products and mobile apps• 7 direct reports

Rio De Janeiro E Região, Brasil

• Lead the marketing team of customer acquisition for bundles triple play (Landline, broadband and Satellite TV) in the residential segment• Development of value proposition along with offers for existing clients and prospects• ROI analysis of landline and broadband• Sales force training applied to new offers• Development of new sales channels

Rio De Janeiro E Região, Brasil

• Modeled variable compensation of the B2B sales force• Leadership of cross functional projects on commercial areas• Conducted a sales quality analysis and compliance processes project• Structured a portfolio expansion of the direct channel• Third party negotiation for launching of new products

Rio De Janeiro E Região, Brasil

• Team supervision and routine management• Target setting and productivity management• Contracts negotiation and loyalty campaigns implementation• Supervision of the commercial pipeline with correlated areas: Marketing, Trade, Financial and Logistics

Londres, Reino Unido

• Responsible for the P&L of promotional campaigns• Management of sales and distribution teams• Routine management and establishing local partnerships• Business turnover focused on profitability in the medium-term

Grande Detroit E Região, Estados Unidos

• Development of incentive campaigns targeting traffic increase and vacancy reduction of the fitness & recreation center premises• Reaching out to stakeholders to develop awareness off-premises