Responsible for accelerating the performance and structured development of marketing actions for Embarca, Embarca.ai, Embarca.M and Embarca.E products

At the head of the Operations, Planning, Creation and Innovation departments, I was able to handle projects for major brands such as: Acer, Predator, Paraná Banco, XP Inc., Mallory, Resmed, Radisson, Microsoft, among many others.Below are some of the projects we have carried out and in which I had the happy opportunity to participate in the entire operation:- Lead capture coordination for PB Payroll physical stores through communication and digital media; See the case: https://ctrl365.com.br/portfolio_page/pb-consignado/- Launches of the most diverse technology products for Acer Brasil, with the help of performance media, influencers and other digital marketing assets;- Three consecutive years of growth in Black Friday for Acer, always growing three-digit YoY revenues. With a complete war room operation in the week of the date; See the case: https://ctrl365.com.br/portfolio_page/acer/- Operationalization of digital media campaigns for Acer Emea in 13 countries in Europe; See the case: https://ctrl365.com.br/portfolio_page/acer-europa-oriente-medio-e-africa/- First digital media operation independent of the Radisson brands in Brazil;- Development of in-depth content for Whirlpool products (Consul/Brastemp) for product pages in digital retailers (core-contents);Example, Smart Beer's content page: https://dev.ctrl365.com.br/whirlpool/consul/refrigeracao/cervejeira/smartbeer-carbono/Other cases:https://ctrl365.com.br/portfolio_page/xp-inc/https://ctrl365.com.br/portfolio_page/unico/

Communication management for CRM and Social Media. Working in the dept. of commercial line marketing (trucks and buses), I carried out, together with the team, projects ranging from the development of the annual planning of campaigns to events that the brand was present with the Road Safety Cart of the Brasil Caminhoneiro program, which drove around Brazil taking road safety message. I also worked on other fronts, such as participating in the brand's media and social networking projects, in addition to the celebrations of 100 years of Brazil, which involved various activities.

Managing the HPE company account for the Mitsubishi Motors and Suzuki Veículos brands in brand relationship program (CRM) projects, I was able to contribute directly to customer engagement projects.Among my functions, I led, together with the team, the communication project for Mitsubishi's monobrand rally platform. One of the main relationship links between the brand and its customers.Led by the Mitsubishi Motors do Brasil special projects team, the platform takes place in several cities in Brazil.More than providing 4x4 vehicle owners with the true experience of their cars, the brand presents a lifestyle for its consumers.Follow a little bit of the grandeur of these events, told through the eyes of Quatro Rodas, content partner in this project:- https://quatrorodas.abril.com.br/especial/o-primeiro-ninguem-esquece-os-estreantes-dos-ralis-da-mitsubishi/https://quatrorodas.abril.com.br/especial/desafio-noturno-etapa-da-mit-cup-em-indaiatuba-tem-prova-a-noite/https://quatrorodas.abril.com.br/especial/viva-bem-o-casal-de-aposentados-que-cruza-o-brasil-em-um-4x4/- https://quatrorodas.abril.com.br/especial/nacao-4x4-goiania-recebe-ralis-da-mit-e-sertoes-no-mesmo-dia/As part of an exceptional team, I also participated in the most important launches for Mitsubishi Motors for that year: The Eclipse Cross, one of the brand's most technological SUVs to date.I had the pleasure of being part of activations like the movie LUA: https://youtu.be/xKkzuqoB9boand the entire CRM strategy, designed in detail for this release.In addition to so many others, such as the Drive Your Ambition brand repositioning campaign that marks the brand's over 100 years of pride.Followed by the launch of the new L200 Triton Sport, the Top Farmers project, activations such as the Broou app, events at the brand's flagship at Shopping JK and others such as the one held at the MADE fair, among many others.

Responsible for managing the entire digital presence strategy of the Sony Electronics brand in Brazil in its e-commerce (Official Store), leveraging sales through base studies, cross-purchasing and consumer behavior. Increasing assertiveness in brand actions. With CRM rules designed specifically with a focus on sales.Communication management for Multibenefits GPA products, launch of the CRM platform for Swift in its Swift e Você program.Activation of the Salesforce Marketing Cloud, MailChimp, Dito platform and implementation of sales reinforcement through email marketing and social media channels (Social CRM).