In the last few years, I have worked with different and important advertisers in my professional career. I saw how much the media area has changed and is no longer a department of media, vehicles and formats to a source that generates business, either by being able to map human behavior and correspond by creating and/or presenting products and services to meet their needs. immediately, but also instantly understand how to directly influence brand and business results. We have entered a new moment that accelerates the creation of opportunities, leveraged by the power of technology, which allows us to grow based on best practices based on hypotheses and experiments. This means that we can test and learn at scale, increasing brand assertiveness and efficiency.Graduated in Advertising and Marketing, I started my career in 2007, in a small agency, and after 2 years, I migrated to the Grey Brasil team, where I started my strategic development on and off-line and negotiation in advertising packages.In 2011, I joined the team responsible for serving Natura Cosméticos through the Taterka agency, which merged with DPZ, becoming DPZ&T. At this stage, my learnings were enhanced due to the advertiser's complexity, with a large volume of campaigns and negotiations for large advertising packages. In 2016, with an extremely different dynamic, I started to attend the Itaú. Digital thinking and large packages with the main players in the medium, negotiation for presence in one of the biggest sponsorships of open TV and iconic campaigns such as the project: “Read to a child”, marked my trajectory. A year and a half later I was continuing digital development, and I joined the Vivo (Telecom) team.At the beginning of 2019, already as Media Director, I started to attend Nestlé, BRF and Petrobras advertisers. Different categories, but that strengthened me as a hybrid and multidisciplinary professional. In 2021 I became leader of the Electrolux team, responsible for the strategy in the 3 Latin American countries (Brazil, Chile and Argentina), managing professionals focused on brand and the performance unit (Vivasix | DPZ&T).At the end of 2021, I decided to live advertising and its business through a different prism, connecting with technology companies that are an important part of this transformational movement. I am part of the partnership development team with agencies where the focus is on creating relationships, identifying opportunities, training people to use the platform, presenting a portfolio of products and services, and establishing incentive agreements.
Listed skills include Media Planning, Marketing Strategy, Online Marketing, Digital Strategy, and 9 others.