13 years of experience in the pharma industry, in sales force, trade marketing, marketing and digital area.Strong experience in Central Nervous System, Women’s Health, Osteo, Gastro, Cardio, Respiratory and Onco-HematologyExperience with medical detailing programs and KOLs management.Strong experience in leading innovation and multifunctional projects.Proven ability to manage in adverse environments, turnarounds and history of driving brands to further levels of positive performance.Strong Communication, engagement of multifunctional teams, data-based decisions and results driven skills. Solid ability and experience in communication, competitive analysis, portfolio management, forecasting, marketing research, A&P and P&L management and maximization and business plans development and execution.Throughout my career I developed special projects with emphasis on continuing education, resident training and corporate venture.I also implemented the trade marketing at Eurofarma, elaborated actions and managed the budget.I structured the digital and the implementation of enterprise and Health Tech solutions at Cellera Farma.After a long period in the retail market, I took on the responsibility of marketing hematology at Libbs.