- Leading a team of Ad Product and Technology Specialists and Programmatic Campaign Managers.- Collaborating with leadership to define clear objectives and establish strategic goals, ensuring improved alignment and streamlined execution of key initiatives.- Managing AdTech and programmatic revenue for Watch Labs and its partners.- Maintaining and enhancing sell-side technology specifically tailored for Watch Labs and its partners.- Working closely with Data, UX, Engineers, and Developers to optimize the setup of ads for Watch Labs.

As the Global Director of Ad Operations, I am responsible for managing and optimizing the entire digital advertising operations across multiple regions and markets.
º Develop and implement a global ad operations strategy that aligns with the company’s business goals and market needs. Ensure consistency in processes and quality across all regions.
º Lead and mentor a diverse team of professionals across different geographies. Foster a collaborative and high-performance culture, providing guidance and career development opportunities.
º End-to-end execution of ad campaigns, ensuring timely delivery, accuracy, and performance. Coordinate with sales, account management, and creative teams to ensure seamless operations.
º Evaluate, select, and implement ad tech solutions and tools to enhance operational efficiency. Stay updated with the latest industry trends and innovations to keep the company at the forefront of ad operations technology.
º Continuously improve ad operations processes and workflows to increase efficiency and reduce errors. Implement best practices across all teams.
º Ensure all ad operations comply with industry standards, legal regulations, and company policies. Implement quality assurance protocols to maintain the highest level of service and integrity.
º Work closely with internal and external stakeholders, including clients, partners, and vendors, to foster strong relationships and ensure successful campaign outcomes.
º Manage the ad operations budget, ensuring optimal allocation of resources and cost-effective operations. Track and report on financial performance, identifying areas for cost savings and investment.

Collaborate and consult with CEO, President and CTO on all aspects of customer engineering needs dedicated to theinternational markets.Provide guidance, collaborate, and work jointly with multiple sales and customer engineersrepresentatives to establish an extensive customer base deploying an independent app on theTVCoins platform internationally.Assist with hiring, team development, strategy, and direct customer management as needed.

Collaborate and consult with CRO on all aspects of customer engineering needs dedicated to theinternational markets.Provide guidance, collaborate, and work jointly with multiple sales and customer engineersrepresentatives to establish an extensive customer base deploying an independent app on theTVCoins platform internationally.Assist with hiring, team development, strategy, and direct customer management as needed.

- Content management for Watch Brasil and UOL Play platforms (SVOD and TVOD).- Project management and improvements for Watch Brasil and UOL Play.- Project management for the integration of new partners.- Project management, estimations, and budgeting with vendors.- Responsible for content integration testing with new partners for Watch and UOL Play.Approval of developments, content, applications, and equipment.

Supervisor at CENOP Services in Curitiba, in the Legal Department of Banco do Brasil, leading three teams with distinct activities. Responsible for managing the following areas: Document Screening, Legal Notifications, and Registration of Incidents and Court Letters. I oversee the routing of processes to the appropriate departments, ensuring that all requests are handled efficiently. Additionally, I was responsible for the development and implementation of an automation tool, from the technical planning phase to its final execution, which significantly accelerated internal processes, reducing response time by over 6 months. This innovative solution optimized operations and brought greater efficiency to the department.

Working in the rural credit protection area (PROAGRO), I am responsible for the critical analysis of crop insurance claims, assessing the verified losses and determining eligibility for the contracted financial resources. My role plays a key part in safeguarding the financial stability of rural producers, ensuring that only legitimate claims are approved, thus protecting the integrity of the program and supporting the agricultural sector in times of need.