I work as a Senior Product Manager at Buser, contributing to the strategic pillars that aim to make the company the largest road transportation platform in Brazil.As a PM, I currently work in two squads:• Customer Journey: Focused on providing a great experience for users throughout their journey on the website and app, removing barriers to purchase and enhancing the experience by aligning expectations regarding the product, pricing, and personalization.• Backoffice: Ensuring that internal systems and processes operate efficiently and are aligned with the company's goals, with prioritization strongly based on generating value for the business according to the cycle objectives.I have also worked on:• MariaGPT: Led the development of the AI-powered sales agent on WhatsApp, which conversationally performs personalized offer searches and suggestions, completes sales, and provides intelligent customer support. This initiative contributed to increasing GMV, optimizing channel profitability, and reducing operational costs.• Marketplace Squad: Focused on evolving and expanding Buser’s portfolio under the traditional ticket resale model, ensuring increasingly automated and intelligent integrations with partners.

Working on the "Discovery" squad:• Focus on user acquisition and activation on the website• Management of main homepages and over 3000 product homepages / showcases, with automated sections• On-page and technical SEO adjustments• Creation of proprietary content• Initiation of user journey personalization, including user profile classification and managementPreviously led the "Travel Packages" squad, which represents the largest share of the company's revenue:• Increased conversion rate from offers to checkout by 31%• Improved Google performance score by 25%• Automated internal processes, reducing product publication time by over 60%Responsibilities:- Aligning the product with business objectives, managing stakeholder expectations- Responsible for product vision and strategy- Defining, prioritizing, and communicating initiatives, resulting in a consistently updated roadmap and - backlog for short, medium, and long term- Inspiring and orchestrating the cross-functional squad around a purpose- Conducting agile ceremonies with the squad- Conducting exploratory research, prototype validation, and A/B testing- Defining and tracking success metrics- Maintaining a scalable vision, aiming for rapid company growth and internationalization

Engaged from ideation, through the entire product development and validation process, to the commercialization of shares for angel, pre-seed, and seed investors. We presented Quinto in various investment rounds and also showcased it at colleges in the state of São Paulo. We were invited to present Quinto in person at Web Summit 2018, the world's largest technology conference in Lisbon, Portugal.Key Responsibilities:Defining business objectives, working directly with the CEO, stakeholders, and investors.Delivering presentations to investors (angels, private equities, and VC's), events, and lectures on the subject.Creating and monitoring the integration of communication, content, and technology areas.In the product domain, responsible for defining goals and metrics (OKRs) with managers and teams, overseeing product discovery processes, and gathering requirements. Creation and maintenance of product roadmaps and backlogs with developer, UI, and UX teams.In the communication area, accountable for strategic communication planning, market research development, and monitoring advertising campaigns for user acquisition and retention.

- Responsible for the entire product lifecycle, from ideation to business model validation.- Bridge with the incubation received from Sorocaba Technological Park and Inova agency, acceleration through InovAtiva Brasil, and the startup training program of Sebrae São Paulo.- Presentations/pitches for the market and investors.

- Elaborar análises, estratégias, planos de ação e precificação de produtos de publicidade para que executivos de internet realizem as metas dos sites da rede - G1, Globoesporte.com e outras editorias - com ênfase na padronização dos moldes das afiliadas da Rede Globo na internet.- Integração de time multidisciplinar, incluindo operações comerciais (OPEC), administrativo, programação, design e equipe de jornalismo para marketing de conteúdo / branded content.- Garantir que todas as metas e expectativos dos stakeholders da emissora Afiliada e da Matriz são atendidos.

- Criar pacotes de produtos digitais incluindo formatos disponíveis nos canais digitais da emissora, como Cotas de Patrocínio, Formatos avulsos e branded content.- Ajudar clientes a elaborar análises e planejamentos estratégicos para maximizar os resultados dos produtos contratados.- Criação e apresentação de pós-venda aos clientes- Ser a ponte entre o comercial e o conteúdo, negociando espaços e conteúdos pagos com conteúdo jornalístico.- Servir como um evangelista dos produtos digitais da emissora internamente na empresa e para o mercado publicitário (agências e clientes diretos), mostrando inovação e as possibilidades de inbound e brandes content.