Founding partner of Grupo Consumoteca, Master in Business Administration from COPPEAD, in Brazil, and SDA Bocconi, in Italy. Co-author of the book “Poderosas Consumidoras: o que quer e pensa a nova mulher brasileira” (Powerful Consumers: what the new Brazilian woman wants and thinks).More than twelve years ago, I created Consumoteca with the desire to change the marketing research market. After supporting so many companies in understanding their consumers in depth, we became a strategic consultancy specializing in helping businesses find complex answers. Through behavioral investigations, we identify cultural tensions and opportunities for brands, providing recommendations that go beyond data and coordinates.Over the years, what used to be a brand became Grupo Consumoteca: Consumoteca, Trop and Consumoteca 365. We have multidisciplinary specialists who are able to offer a unique perspective on behavior and consumption in Latin America.