Executive with +20 years of experience in many areas, especially in management of sales and marketing teams, focused on Shopping Center and Entertainment industries. Strong result-driven focus, with ability to pursue growth (revenues and EBITDA) and business sustainability in the long term.Extensive experience in planning and making strategic decisions based on market research, trade marketing execution, strategic price setting and execution, sales force optimization. Achieved important results in profitability, selecting, coaching and managing people in extremely competitive environments, through the use of PDCA management tools.Solid experience in marketing and strategic planning, advertising campaigns, PR, database marketing and brand activation; Financial analysis, expected return and payback; Marketing research; Sales incentive programs (benchmark); Marketing and Advertising strategy; Briefings development, agency and press relations; Competitors monitoring; Public relations; Price policy.Main Qualifications:Great negotiation ability; Strong analytical skills; A team player; Creativity and excellent communication skills.Administração de Empresas (IBMEC); MBA em Marketing (PUC); Film & Television Business (FGV); Advanced Management (Columbia Business School);