We are a specialized accelerator in brands and beverages. Our goal is to integrate brands into our strategy, developing tactics to create desire, solidify values, and expand demand. We think and act as brand owners. Some of the strategies we employ to achieve our objectives include: ● Innovation at the point of sale● Autonomy● Speed in achieving goals● Focus on results● Some of our company's cases: - Santa Dose - Beefeater - Monkey47 - Plymouth -… Show more We are a specialized accelerator in brands and beverages. Our goal is to integrate brands into our strategy, developing tactics to create desire, solidify values, and expand demand. We think and act as brand owners. Some of the strategies we employ to achieve our objectives include: ● Innovation at the point of sale● Autonomy● Speed in achieving goals● Focus on results● Some of our company's cases: - Santa Dose - Beefeater - Monkey47 - Plymouth - Jameson - Hoegaarden - N45 - Voilà - Havana Club - Riverside Show less

● Development of the business plan and market entry strategy (go-to-market).● Complete planning in marketing, media, and digital strategies.● Recruitment, training, and team management.● Establishment of the company's legal and corporate structure.● Identification, selection, and negotiation with strategic partners, including distributors.● Definition of operational regions and export strategy.● Negotiations with major retail chains.

Welcome Brands is a Brazilian holding company dedicated to bringing together premium brands in the beverage sector, emphasizing the finest available ingredients in the market. Our mission is to create and nurture brands that provide exceptional consumption experiences. We are firmly committed to connecting people through our products. We carefully select our brands to establish a high standard of quality and ensure unparalleled moments of pleasure for our consumers.

We are a distillery company that communicates directly and boldly. While we prioritize product quality, we also have a strong commitment to the environment.We seek the lowest environmental impact in all phases of our production and support the Voice of the Oceans initiative. We have a playful spirit, but if there's something we take seriously, it's providing the best value across the seven seas.

● Startup of the LEGO operation in Brazil.● Responsible for the commercial area.● Development of the company's "Go to market" strategy in Brazil.

● Development of the business plan and "go-to-market" strategy for the product.● Comprehensive planning in marketing, media, and digital.● Recruitment, training, and team management.● Structuring all legal and corporate aspects of the company.● Prospecting, selecting, and negotiating with strategic partners, such as distributors.● Determining operational regions and export plan development.● Negotiations with major retail chains.● Relationship with banking… Show more ● Development of the business plan and "go-to-market" strategy for the product.● Comprehensive planning in marketing, media, and digital.● Recruitment, training, and team management.● Structuring all legal and corporate aspects of the company.● Prospecting, selecting, and negotiating with strategic partners, such as distributors.● Determining operational regions and export plan development.● Negotiations with major retail chains.● Relationship with banking institutions and investors. Key Achievements:● Establishment of a new beverage category in Brazil.● Distribution of the product in the most prominent points of sale in the country, including retail and bars.● Export of the product to Europe.● Annual growth of approximately 80% in volume and revenue.● Attraction of over 100,000 followers on social media.● Brand positioning in the luxury segment. Show less

● Acquisition of new members.● Sale of advertising space.● Coordination of golf tournaments for presidents.

● Increased profitability across the group's operations, including company-owned distributors and resellers.● Established a self-sustaining work system characterized by a robust sales plan and outstanding operational efficiency.● Management of both commercial and logistical indicators.● Administration of the Income Statement (DRE) and structuring of the Chart of Accounts.● Market analysis and formulation of the commercial policy.● Team sizing and structuring.● Review and… Show more ● Increased profitability across the group's operations, including company-owned distributors and resellers.● Established a self-sustaining work system characterized by a robust sales plan and outstanding operational efficiency.● Management of both commercial and logistical indicators.● Administration of the Income Statement (DRE) and structuring of the Chart of Accounts.● Market analysis and formulation of the commercial policy.● Team sizing and structuring.● Review and adjustment of roles and salary structure.● Standardization of commercial processes.Key Achievements:● 9% increase in volume and 12% in revenue in the Rio Grande do Sul operation.● 10% growth in volume and 8% in revenue in the Pernambuco operation, the second largest in the group.● Launch of the Devassa brand. Show less

● Account management in various channels: direct retail, wholesalers, and distributors.● Training of sales forces for distributors and wholesalers.● Setting goals and campaigns for the teams.● Pricing structure for different channels, considering various tax regimes.● Implementation of scorecards.● Management of funds generated by customer sales volume.● Work in states such as São Paulo, Minas Gerais, Rio de Janeiro, and Espírito Santo.Key Achievements:●… Show more ● Account management in various channels: direct retail, wholesalers, and distributors.● Training of sales forces for distributors and wholesalers.● Setting goals and campaigns for the teams.● Pricing structure for different channels, considering various tax regimes.● Implementation of scorecards.● Management of funds generated by customer sales volume.● Work in states such as São Paulo, Minas Gerais, Rio de Janeiro, and Espírito Santo.Key Achievements:● Expanded coverage from 90,000 to 120,000 points of sale in six months.● Identified and integrated 2 P&G distributors.● Achieved a 980% increase in the Battery category in the states of RJ and ES.● 23% increase in revenue in the state of MG.● 16% revenue growth in the interior of SP. Show less