SaaS – B2B – EnergytechTools: ClickUp, Figma, FigJam, SQL, Metabase, Firebase, HotJar, Discord, Google Analytics, Google Optimize and Google Docs.• Improve the organization's agility by relating data, information, tasks, documents, processes, sprints and meetings. In addition to creating documentation standards, templates, spaces, workflows and an entire 'Work System' in ClickUp, reducing the average development time for new features, increasing clarity, integration and transparency;• Continuous Discovery: using user research, customer journey mapping, A/B Testing, testing with prototypes, and reviewing the identification of personas and target audiences and then their specific metrics supported by the identification of user experience needs;• Generating insights, hypotheses and opportunities seeking to meet customer needs and increase revenue by capturing and increasing the active user base with offers and corrections of new features;• Prioritizing the product backlog, planning epics and the roadmap, creating (jointly) user stories, mitigating technical debt and seeking to deliver new features with quality, efficiency and also mitigating risks;• Search for continuous improvement with effective communication and stakeholder management collaborating with multifunctional teams, aligning the Roadmap with strategic priorities guiding the company's product decisions using definition and analysis of success metrics (OKR/KPI).

SaaS – B2B2C – EdtechSenior Product Manager in the Communication & Monitoring Squads (4 months).Tools: Jira, Jira Product Discovery, Confluence, SQL, Metabase, Firebase, HotJar, Slack, SendGrid, Figma, FigJam, Google Analytics, Google Optimize, Jotform and Google Docs.• Led product management, increasing user engagement by 27% and reducing churn and abandonment by 13% by improving communication and monitoring features;• Conducted Continuous Discovery, using user research, customer journey mapping, A/B Testing, testing with prototypes, and reviewing the identification of personas and target audiences and then their specific metrics supported by the identification of user experience needs ;• Generating insights, hypotheses and opportunities that resulted in an increase in revenue by attracting new customers and increasing the active user base with offers and corrections of new features;• Prioritization of the product backlog, planning epics and the roadmap, creating (together with the technical leader) user stories for both web and App development (Android/iOS), mitigating technical debt by delivering 8 new complete features within 6 months with quality, efficiency and also mitigating risks;• Improved agility in organizing sprints and conducting meetings, created product documentation standards (PRD) and processes in JIRA, reducing the average development time for new features by 20%;• Search for continuous improvement with effective communication and stakeholder management collaborating with multifunctional teams, aligning the Roadmap with strategic priorities guiding the company's product decisions using definition and analysis of success metrics (OKR/KPI).

CMS – B2B – Publisher / News / MediaTools: Asana, ClickUp, Slack, HotJar, WordPress, MailChimp, Figma, FigJam, SQL, Google Analytics, Ahrefs, Google Optimize and Zapier.• Led the evolution and strategy of three digital products of Portal Estadão: 'Imóveis Estadão', 'Mobilidade Estadão' and 'Jornal do Carro', with an internal and an external squad, increasing user retention by 10% and conversion by 3%;• Developed a vision aligning the customer's needs with the company's business goals. Created a comprehensive product plan that included user research, customer journey mapping, and re-identifying personas and target audiences. This strategy resulted in a significant increase in user experience (UX) and overall customer satisfaction;• Management of a multidisciplinary team of developers, UI/UX design, marketing and business to deliver new features and improvements, reducing time-to-market by 20%;• Opportunity to create a new product line (‘mobility workshop’) that generated revenue growth of 6% in partnership with Bradesco Seguros;• Used the agile approach to manage and prioritize customer requirements and define user stories, increasing overall stakeholder satisfaction.

[Temporary Consulting]B2B2C – Government / Venture Capital / Training and EducationTools: AirTable, Slack, FigJam, Google Analytics, Google Docs, Google Optimize, StreamYard, Google/Facebook/Instagram Ads, Moz, and Answer The Public.• Development of events to promote the 'DF Inovador' Program, aiming to stimulate the culture of innovation and digital transformation in DF and RIDE;• Development of a target audience engagement strategy, using open innovation methodologies and connection with the innovation ecosystem;• Selection and analysis of companies to participate in the program, offering support and monitoring in the open innovation process;• Jointly creating a go-to-market (GTM) strategy for launching the program, using continuous actions to capture attention and create a base of interest;• Presentation of results reports, evaluating the impact of the program's actions.

SaaS / Marketplace – B2B2C / B2C – Real State / FintechTools: ClickUp, Discord, Figma, FigJam, HotJar, SQL, Google Analytics, Jotform, Google Docs and PowerBI.• Led the creation of a product that exceeded users' expectations, increasing customer satisfaction by 56% and user retention by 25%, through continuous discovery based on customer feedback;• Using qualitative and quantitative data, guided the product life cycle strategy, resulting in a 180% increase in product revenue in six months;• Implemented together with the CEO an effective product organization structure, allowing the company to respond quickly to market changes and maintain a competitive advantage in plant real estate;• I led an exciting journey. Developed a customer-centric product lifecycle strategy, testing hypotheses and shaping the long-term product vision based on research insights;• Through constant UX/UI optimization, we create an exceptional user experience. Defined robust metrics to guide strategic decisions, driving team growth and efficiency.

SaaS / Marketplace – B2B2C / B2C – Real State / FintechTools: ClickUp, Discord, Figma, FigJam, HotJar, SQL, Google Analytics, Jotform, Google Docs and PowerBI.• Creation of the product area, carrying out user testing, validating the business model, continuous discovery, hiring CS and UI/UX people, creating user stories, card sorting, service blueprint, defining roadmap, backlogs and pivot to also work in B2B2C for the 'ComDono' product;• Used the Design Thinking methodology to conduct co-creation sessions with clients and stakeholders. These sessions resulted in innovative solutions and the creation of a highly relevant product for the market;• We develop hypotheses for improvements to our product, using A/B tests to validate these hypotheses. Documented these initiatives in PRDs and worked closely with the development team and UX/UI people to prototype and detail the user experience, ensuring specifications were met;• Coordination with the CTO for strategy and development of the 'ComDono' product, using agile methodologies, design tools, prototyping and best development practices;• Creation of Sprint ceremonies for Squads, using Scrum and Kanban.

SaaS / Marketplace – B2B2C / B2C – Real State / FintechTools: ClickUp, Discord, RD Station, MLabs, Google / Facebook / Instagram Ads, Google Analytics, Google Optimize, MURAL, HotJar, SQL, Jotform, Google Docs, .• Structuring the business and managing the Marketing area, focusing on branding and validating the business model, converting a property worth more than R$1 million with just R$5 thousand in paid media;• Increased brand recognition by 30% after implementing branding strategies, generating a continuous lead engine and the first official sale of the product;• Maintained a process of planning, creating, executing and analyzing marketing campaigns with continuous efficiency and innovation processes, using data and reports to make evidence-based decisions;• Implementation of the Marketing, Product, UX and CS areas, coordinating the Marketing, Design, UI/UX and Social Media teams;• Implementation of remote work during the COVID-19 pandemic, determining OKRs/KPIs for areas and using agile management ceremonies.

[Autonomous]Low-Code / No-Code – B2B / B2CTools: ClickUp, Trello, AdobeXD, MURAL, Zapier, Shopify, GlideApps, Jotform, Google Docs, Google Analytics, MailChimp, Moz, Canva, Google / Facebook / Instagram Ads, …• Provision of consultancy services, research and strategy for companies, startups and autonomous agents, with a focus on innovation and digital transformation;• Developed digital initiatives, from conception to launch, using agile methodologies and service design tools (Design Sprint, Design Thinking, Lean Inception, Business Model Canvas, Sexy Canvas, etc.);• Development of marketing strategies, Ads, Go-To-Marketing, with an emphasis on Growth Hacking or gamification (Octalysis);• Applying Design Thinking principles we developed marketing strategies that truly resonate with your target audiences. Involving creating detailed personas and mapping customer journeys to create meaningful and effective experiences;• Promoted the culture and innovation of the Teal model, based on the book "Reinventing Organizations", by Frederic Laloux, to reinforce the change in the current market;• Provided consultancy on Fund Raising and Venture Capital Deal Flow, assisting in fundraising and negotiating with investors and teams.

Corporate Venture / Edtech – B2B / B2B2C – Venture Capital / New EconomyTools: Slack, Trello, MURAL, Google Analytics, Jotform, Zapier, SQL, Google Docs, StreamYard, HubSpot and Google / Facebook / Instagram Ads.• Leadership in the development of products related to Venture Capital, New Economy, Digital Transformation, Innovation Dilemma and Conscious Capitalism;• Led a partnership development project that involved creating the program together with key partners, generating a significant increase in the customer base and product longevity;• Creation of the SHIFT! product, which integrates the mindset for investors in the new economy, using agile methodologies and service design tools (frameworks);• Responsible for defining success metrics and implementing OKRs / KPIs to track product progress;• Additionally, I adopted a continuous improvement approach, collecting active feedback from customers and users and applying these insights to effectively guide product evolution;• Thus delivering the first 2 iteration cycles with complete achievement and NPS 8.8.

SaaS / Marketplaces / Data / Crypto / … – B2B / B2C / B2B2C – Venture Capital (Pre-Seed - Series A)Tools: Slack, Trello, MURAL, Google Analytics, Jotform, Zapier, SQL, Google Docs, StreamYard, HotJar, MailChimp, RD Station, Google / Facebook / Instagram Ads, …• Portfolio management of 33 companies, advising and working directly with entrepreneurs on strategic, tactical and financial issues, such as BizDev, Product Discovery, Deal Flow, Capital Raising, Marketing Strategies, Performance Management and Corporate Governance;• Expertise in acceleration processes, development of new products, connection with strategic partners, mentors, venture capitalists and Angel Investors;• Support in mapping journeys and identifying personas, developing MVP hypotheses and Go-To-Market actions;• Control meetings and presentation of quarterly results, development of startups within the expected path, assistance in establishing metrics, analytics and financial monitoring;• Monitor and analyze the venture capital market and all its agents;• Marketing, Product and Growth Hacking Insights consultancy, connection with various innovation agents within the venture capital ecosystem.

iGaming / e-Commerce – B2C – Venture CapitalTools: Slack, Trello, Figma, MURAL, Google Analytics, TypeForm, Google Docs, Buffer, SEMRush, Canva, MailChimp, Google Optimize, Answer The Public, Google / Facebook / Instagram Ads and WordPress.• Marketing Director & “Product Owner”, with the aim of "raising the status of digital chess worldwide";• Management, creation and execution of campaigns and marketing plans, using tools and team engagement;• Market research to understand customer needs and the competitive landscape. Keeping up to date with the latest trends in the sector, evaluating the positioning of our company in comparison with the main competitors;• We reached 1000 daily users playing free-rolls, increasing conversions and product loyalty;• Responsible for the budget and metrics for the marketing area, evaluating the performance and efficiency of actions;• Development of an asynchronous/remote work culture;• Development of organizational culture, Lean mindset, aligned with the company's vision and mission;• Improved brand visibility and credibility among stakeholders and the general public.

Trainee - InResidence (Highlight Award)SaaS / Marketplace / Low-Code / Data / Crypto / … – B2B / B2C / B2B2C – Venture Capital (Pre-Seed - Series A)Tools: Slack, Trello, Figma, MURAL, Google Analytics, Jotform, Zapier, SQL, Google Docs, StreamYard, HotJar, MailChimp, RD Station, Google / Facebook / Instagram Ads, …• Participation in the "InResidence" program, a proposal for learning and experiencing the activities of CAMP and some Start Ups, awakening the business skills necessary to create a successful business;• Opportunity to immerse yourself in high-pressure environments and learn how to support startups in several projects simultaneously. I worked closely with experienced product managers, helping to perform essential tasks for the development of innovative products;• This fast-paced environment allowed me to gain practical experience in how startups face unique challenges and I learned to quickly adapt to different needs and priorities. Additionally, I gained valuable insights into how product management plays a key role in the success of growing startups;• Received the first Highlight Award for participating in the InResidence program;• Fully participated in the acceleration and support program to scale products developed on the market, using theories, techniques and practices.

Sales / Consulting – B2B / B2C – Logistics• Customer service in international logistics, exhibitions and relocation of embassies and international organizations;• Commercial, with fluent English and opening of new channels;• International consultancy for intercontinental moves;• Maintaining a 95% customer satisfaction level, offering relocation and customer consultancy services;• Billing and Follow-up of services provided.

B2B – Banking• Monitoring and control of projects;• Function Point Analysis;• Demand management, development of new flows and approval of acceptance (software);• Development of business rules;• Collection of management information;• Management Reports.

[Allocated as outsourced by Sicoob Confederation] • Monitoring the Incident Management and Change Management (ITIL V3)• Development of Documents Approved Systems • Custom Demands

• Participation in (government) acquisition/procurement (process) (Law 8,666);• Assistance in Project Control;• Assistance in the Management of Contracts;• Customer Prospecting;• Commercial;• Administrative Assistance;• Claims Compliance.

• Issuance of Digital Certificates;• Focal Point of Agency;• Operational and Administrative Activities;• Analysis of Documents;• Service to Customers and Citizens;• Manager operational substitute.

[Allocated as outsourced by Caixa Economica Federal] • Responsibility in "Support of Operation";• Administrative Aid• Distribution Resource Planning• General Liability of Infrastructure• Creating Spreadsheets• Customer Demands• Support.

Implementation of the Junior Company FATEC - São José do Rio Preto, (SP) Brazil.