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Named one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry, Ricardo Baca is a 20-year veteran journalist, Clio Awards juror, keynote speaker, TEDx veteran and cannabis futurist. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, real estate and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work throughout the media paradigm, and continues to columnize and host podcasts for a number of top publications. In August 2020, Grasslands was awarded the Denver Business Journal 2020 Small Business Award. Ricardo is considered to be the world’s first (and “most prestigious” according to Vice) marijuana editor; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter.Ricardo is a leading cannabis / media / drug policy expert profiled by The New York Times, Poynter, The View, The Colbert Report, Wait Wait Don’t Tell Me—and a trusted source by This Week With George Stephanopoulos, Buzzfeed, NPR’s All Things Considered, The Guardian, Esquire, Fast Company, Al Jazeera, BBC, Mashable, International Business Times and CBC.Ricardo was proud to guest on Pod Save America spin-off podcast Lovett or Leave It, and he’s also made numerous appearances on Adam Carolla’s podcast and Larry King’s talk show. He’s also an accidental champion of Doug Benson’s Doug Loves Movies podcast.
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DirectorColorado Public RadioDenver, Co, Us -
Ceo & FounderGrasslands: A Journalism-Minded Agency Dec 2016 - PresentDenver, Colorado, UsWelcome to Grasslands, a journalism-minded agency specializing in Public Relations, Content, Social Media and Thought Leadership for businesses in highly regulated industries. But what does a qualifier like journalism-minded mean for a full-service agency? It means showing your work: Choosing direct communication and accountable activation instead of over-promising and under-delivering. It means more listening and note-taking, creating content and social media calendars, conducting in-depth client interviews, managing relationships with media and investors, understanding a brand’s North Star, ideating compatible mission / vision / values, respecting and honoring deadlines, weaving together compelling narratives and managing unforeseen crises when they arise. At Grasslands, we employ the ethical standards we learned in newsrooms as we elevate our clients through informed Public Relations, thoughtful Content Marketing, contextual Social Media, savvy Thought Leadership work, impactful Newsletter Campaigns and outstanding Event Execution.Gripping narratives. Professional communication. Expert advice. Experiential activation. And thoughtful strategy from a seasoned team that’s well-versed and legit experienced in all sides of the public relations / communications / media paradigm. Again. Welcome to Grasslands. -
DirectorColorado Public Radio Sep 2021 - PresentCentennial, Colorado, UsProudly serve on the Board of Directors of Colorado Public Radio, since September 2021.
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Voting MemberState Of Colorado Apr 2023 - PresentDenver, Co, UsAppointed by Colorado Gov. Jared Polis, I am proudly serving as a Voting Member on the state's Natural Medicine Advisory Board, where I am advising Colorado regulators on the rollout of legal psychedelic medicine. -
Advisory Board MemberRemind Feb 2024 - PresentAppointed by the leadership of reMind Psychedelics Business Forum, I proudly advise the organization on staying true to its mission of advancing the business of psychedelics responsibly. -
Marijuana EditorThe Denver Post Nov 2013 - Dec 2016Denver, Colorado, UsI am The Denver Post's first-ever Marijuana Editor, and I oversee and organize the Pulitzer-winning newspaper's international cannabis coverage in Colorado, California, Washington, Uruguay, Canada and beyond. -
Entertainment EditorThe Denver Post Dec 2011 - Nov 2013Denver, Colorado, UsAs the entertainment editor, I work with The Post's staff and many arts freelancers to create our Friday print section - along with intensely multimedia-driven online coverage throughout the week. It's a good time. More: http://www.denverpost.com/entertainment
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Executive EditorThe Denver Post Jan 2007 - Nov 2013Denver, Colorado, UsReverb is the Rocky Mountain region's top music blog. I founded it years ago, and a colleague and I edited it until late-2010, when we hired a full-time position to take over the site's day-to-day. Reverb is a product of The Denver Post.
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Pop Music CriticThe Denver Post Apr 2002 - Nov 2013Denver, Colorado, UsThe Denver Post is the only major metropolitan daily newspaper left in Colorado. I manage the paper's pop music coverage, which includes interviews, reviews and profiles. It's important to us to cover the mainstream artists who dominate radio and TV, but we also take great pride in our coverage of the local music community and the independent bands that swing through Denver's thriving club scene on a regular basis. More: http://www.denverpost.com/music
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Editor In Chief / FounderThe Cannabist Nov 2013 - Dec 2016The Cannabist reports on #AllThingsWeed at thecannabist.co -- from breaking marijuana news from all over the globe to the finest cannabis criticism in the world. Interested in what states and countries are next to hop on the legalization train? Curious about trying chef-tested pot-infused recipes in your own kitchen? Looking for a reliable resource reporting regularly on marijuana policy and business news? In the market for a new vaporizer or vape pen and looking for a top-notch critic who knows the difference between original engineering and white-label knock-offs? We're bringing legit journalism to the legal cannabis space. Come over and spend some time with us.
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Executive DirectorThe Underground Music Showcase Nov 2005 - Aug 2010UsThe UMS is the region's premier independent music festival. Bands, critics and fans often refer to The UMS as "the SXSW of Denver," and we're OK with that. In 2010, my last year as executive director before selling the festival to The Denver Post, The UMS featured more than 300 bands on 25-plus stages over four days - July 22-25 - on Denver's South Broadway corridor. More: http://www.theums.com/ -
Tv CriticCorpus Christi Caller-Times 1999 - 2003As one of four columnists at the paper, I wrote about television, film, radio and pop culture - from "The Sopranos" to the latest Michael Bay film. ("Pearl Harbor" was partially filmed in Corpus Christi.) I was charged with four columns a week, one of which anchored the weekly TV Guide distributed in the Sunday paper. -
Full-Time Staff InternRocky Mountain News Sep 1991 - May 1995Us
Ricardo Baca Skills
Ricardo Baca Education Details
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Metropolitan State University Of Denver -
Metropolitan State University Of DenverJournalism
Frequently Asked Questions about Ricardo Baca
What company does Ricardo Baca work for?
Ricardo Baca works for Colorado Public Radio
What is Ricardo Baca's role at the current company?
Ricardo Baca's current role is Director.
What is Ricardo Baca's email address?
Ricardo Baca's email address is ri****@****ail.com
What is Ricardo Baca's direct phone number?
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What schools did Ricardo Baca attend?
Ricardo Baca attended Metropolitan State University Of Denver, Metropolitan State University Of Denver.
What are some of Ricardo Baca's interests?
Ricardo Baca has interest in Scooter Culture, Electronics, Gardening, Snowboarding, Home Improvement, Music, Sports, Movies, Rock Music, Home Decoration.
What skills is Ricardo Baca known for?
Ricardo Baca has skills like Journalism, Newspaper, Editorial, Editing, Entertainment, Music, Ap Style, News Writing, Storytelling, Copy Editing, Headline Writing, Web Content.
Who are Ricardo Baca's colleagues?
Ricardo Baca's colleagues are Megan Verlee, Alexandra Scoville, Cpr Dept, Megan Verlee, Nancy Pienkowski, Sarah Mulholland, Shane Rumsey.
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