Ricardo Baca
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Ricardo Baca Email & Phone Number

Location: Denver, Colorado, United States 13 work roles 2 schools
1 work email found @denverpost.com 8 phones found area 720, 303, and 361 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 8 phones

Work email r****@denverpost.com
Direct phone (720) ***-****
LinkedIn Profile matched
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Current company
Role
Director
Location
Denver, Colorado, United States
Company size

Who is Ricardo Baca? Overview

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Quick answer

Ricardo Baca is listed as Director at Colorado Public Radio, a company with 288 employees, based in Denver, Colorado, United States. AeroLeads shows a work email signal at denverpost.com, phone signal with area code 720, 303, 361, and a matched LinkedIn profile for Ricardo Baca.

Ricardo Baca previously worked as CEO & Founder at Grasslands: A Journalism-Minded Agency and Voting Member at State Of Colorado. Ricardo Baca studied at Metropolitan State University Of Denver.

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Email format at Colorado Public Radio

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{first_initial}{last}@denverpost.com
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Profile bio

About Ricardo Baca

Named one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry, Ricardo Baca is a 20-year veteran journalist, Clio Awards juror, keynote speaker, TEDx veteran and cannabis futurist. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, real estate and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work throughout the media paradigm, and continues to columnize and host podcasts for a number of top publications. In August 2020, Grasslands was awarded the Denver Business Journal 2020 Small Business Award. Ricardo is considered to be the world’s first (and “most prestigious” according to Vice) marijuana editor; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter.Ricardo is a leading cannabis / media / drug policy expert profiled by The New York Times, Poynter, The View, The Colbert Report, Wait Wait Don’t Tell Me—and a trusted source by This Week With George Stephanopoulos, Buzzfeed, NPR’s All Things Considered, The Guardian, Esquire, Fast Company, Al Jazeera, BBC, Mashable, International Business Times and CBC.Ricardo was proud to guest on Pod Save America spin-off podcast Lovett or Leave It, and he’s also made numerous appearances on Adam Carolla’s podcast and Larry King’s talk show. He’s also an accidental champion of Doug Benson’s Doug Loves Movies podcast.

Listed skills include Journalism, Newspaper, Editorial, Editing, and 21 others.

Current workplace

Ricardo Baca's current company

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Colorado Public Radio
Colorado Public Radio
Director
Denver, CO, US
Website
Employees
288
AeroLeads page
13 roles · 27 years

Ricardo Baca work experience

A career timeline built from the work history available for this profile.

Ceo & Founder

Current

Denver, Colorado, US

Welcome to Grasslands, a journalism-minded agency specializing in Public Relations, Content, Social Media and Thought Leadership for businesses in highly regulated industries. But what does a qualifier like journalism-minded mean for a full-service agency? It means showing your work: Choosing direct communication and accountable activation instead of.

Dec 2016 - Present

Director

Current

Centennial, Colorado, US

Proudly serve on the Board of Directors of Colorado Public Radio, since September 2021.

Sep 2021 - Present

Voting Member

Current

Denver, CO, US

Appointed by Colorado Gov. Jared Polis, I am proudly serving as a Voting Member on the state's Natural Medicine Advisory Board, where I am advising Colorado regulators on the rollout of legal psychedelic medicine.

Apr 2023 - Present

Advisory Board Member

Current

Appointed by the leadership of reMind Psychedelics Business Forum, I proudly advise the organization on staying true to its mission of advancing the business of psychedelics responsibly.

Feb 2024 - Present

Marijuana Editor

Denver, Colorado, US

I am The Denver Post's first-ever Marijuana Editor, and I oversee and organize the Pulitzer-winning newspaper's international cannabis coverage in Colorado, California, Washington, Uruguay, Canada and beyond.

Nov 2013 - Dec 2016

Entertainment Editor

Denver, Colorado, US

As the entertainment editor, I work with The Post's staff and many arts freelancers to create our Friday print section - along with intensely multimedia-driven online coverage throughout the week. It's a good time. More: http://www.denverpost.com/entertainment

Dec 2011 - Nov 2013

Executive Editor

Denver, Colorado, US

Reverb is the Rocky Mountain region's top music blog. I founded it years ago, and a colleague and I edited it until late-2010, when we hired a full-time position to take over the site's day-to-day. Reverb is a product of The Denver Post.

Jan 2007 - Nov 2013

Pop Music Critic

Denver, Colorado, US

The Denver Post is the only major metropolitan daily newspaper left in Colorado. I manage the paper's pop music coverage, which includes interviews, reviews and profiles. It's important to us to cover the mainstream artists who dominate radio and TV, but we also take great pride in our coverage of the local music community and the independent bands that.

Apr 2002 - Nov 2013

Editor In Chief / Founder

The Cannabist

The Cannabist reports on #AllThingsWeed at thecannabist.co -- from breaking marijuana news from all over the globe to the finest cannabis criticism in the world. Interested in what states and countries are next to hop on the legalization train? Curious about trying chef-tested pot-infused recipes in your own kitchen? Looking for a reliable resource.

Nov 2013 - Dec 2016

Executive Director

US

The UMS is the region's premier independent music festival. Bands, critics and fans often refer to The UMS as "the SXSW of Denver," and we're OK with that. In 2010, my last year as executive director before selling the festival to The Denver Post, The UMS featured more than 300 bands on 25-plus stages over four days - July 22-25 - on Denver's South.

Nov 2005 - Aug 2010

Tv Critic

As one of four columnists at the paper, I wrote about television, film, radio and pop culture - from "The Sopranos" to the latest Michael Bay film. ("Pearl Harbor" was partially filmed in Corpus Christi.) I was charged with four columns a week, one of which anchored the weekly TV Guide distributed in the Sunday paper.

1999 - 2003 ~4 yrs
Team & coworkers

Colleagues at Colorado Public Radio

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2 education records

Ricardo Baca education

Education record

Metropolitan State University Of Denver

Bachelor'S Degree, Journalism

Metropolitan State University Of Denver
FAQ

Frequently asked questions about Ricardo Baca

Quick answers generated from the profile data available on this page.

What company does Ricardo Baca work for?

Ricardo Baca works for Colorado Public Radio.

What is Ricardo Baca's role at Colorado Public Radio?

Ricardo Baca is listed as Director at Colorado Public Radio.

What is Ricardo Baca's email address?

AeroLeads has found 1 work email signal at @denverpost.com for Ricardo Baca at Colorado Public Radio.

What is Ricardo Baca's phone number?

AeroLeads has found 8 phone signal(s) with area code 720, 303, 361 for Ricardo Baca at Colorado Public Radio.

Where is Ricardo Baca based?

Ricardo Baca is based in Denver, Colorado, United States while working with Colorado Public Radio.

What companies has Ricardo Baca worked for?

Ricardo Baca has worked for Colorado Public Radio, Grasslands: A Journalism-Minded Agency, State Of Colorado, Remind, and The Denver Post.

Who are Ricardo Baca's colleagues at Colorado Public Radio?

Ricardo Baca's colleagues at Colorado Public Radio include Matthew Hancock, Robin Conte-Bryant, Caitlyn Kim, Helena Davis, and Megan Garcia.

How can I contact Ricardo Baca?

You can use AeroLeads to view verified contact signals for Ricardo Baca at Colorado Public Radio, including work email, phone, and LinkedIn data when available.

What schools did Ricardo Baca attend?

Ricardo Baca studied at Metropolitan State University Of Denver.

What skills is Ricardo Baca known for?

Ricardo Baca is listed with skills including Journalism, Newspaper, Editorial, Editing, Entertainment, Music, Ap Style, and News Writing.

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