Developed and ensured the execution of national and regional account strategies for all company products, achieving sales, profit, and market share objectives for national and regional accounts and programs. Maximized partnerships to drive improved performance and utilized objective tools, information, and feedback to set and achieve regional and area performance goals.Key Responsibilities: Led a team of Territory Sales Managers (TSMs) to maximize the sale and distribution of company products within the assigned region through the establishment and execution of local and national sales programs. Developed and executed national and regional account strategies to achieve sales, profit, and market share objectives for all accounts and programs. Utilized objective tools, information, and feedback to establish and achieve region and area performance goals. Conducted Monthly Planning and Review (MPR) meetings with distributor leadership to track, monitor, and adjust efforts, ensuring desired outcomes in all key business segments. Ensured distributor execution of designed programs within IRi reporting chains. Managed distributor business results in the respective territory, ensuring the success of the company in the territory. Set, communicated and managed performance expectations for the sales team, monitored and appraised employee job results and performance, providing development, counseling, or corrective action as necessary. Ensured the sales team understood and adhered to company standards and operating procedures. Participated in monthly sales meetings, both in person and virtually. Utilized VIP daily, including all its branches such as Karma, iDIG, and SRS, to facilitate data-driven decision-making and strategy implementation.Key Achievements: Led the team to achieve highest national rankings in 2023.Successfully increased sales and market penetration in targeted regions.Implemented effective strategies resulting in significant revenue and profit growth.

Adapted to economic changes brought on by the 2020 pandemic by launching a successful freelance business specializing in videography and photography services. Leveraged creativity and technical expertise to meet the visual content needs of a diverse client base, including individuals, businesses, and organizations.

Worked with on-premise and off-premise businesses to conduct product experiences, tasting, and sampling to grow large and small wine and spirit brands. Worked directly with brand suppliers and brand ambassadors to familiarize them with the local market and to establish rapport with accounts to better help with brand recall and knowledge about the insides of their businesses and their missions of growth for their products and brand. Worked directly with the company President and suppliers to create POS and signage and developed brand sales strategies for the company as a whole helping all sales representatives and myself. Reported monthly on expenses for POS and signage along with any other needs for tastings and product events. Increased total customer accounts sevenfold, adding 40+ menu listings and increased total revenue sales for the company as a whole.

Developed direct relationships with accounts and built trust and rapport with staff and key decision-makers. Responsible for driving volume growth, awareness, and most importantly distribution and visibility across a set of brands and accounts. Won majority of on-premise incentives and competed in annual sales representative of the year. Continuous growth in territory each year. Double digit increase in the first year and continued growth each year following. Constant lookout for opportunities to expand brand visibility via menu lists, drink features, back bar, and special events within the territory. Partnered with bar staff and mixologists on brand-specific cocktails that drove usage and visibility. Documented growth and quota compliance, surveyed and performed brand share audits.

Prospect and built a sales pipeline through outbound calling, email communications, and other direct marketing methods. Accomplished daily, weekly, and monthly phone and email communication goals in accordance with strategic plan, developed by the Director of Sales. Consistently logged and recorded each-and-every outreach made, producing regular activity reports as requested by Director of Sales.

Forged relationships with clients and assisted in customer product knowledge. Trained customers on craft varieties, pairing opportunities, and in-depth background of macro, micro, and overall craft beer. Worked with clients to better understand program capabilities, product performance, rebates, discounts, and extended services. Prepared statistical charts on product performance and utilized reports in marketing material. Developed in-depth understanding of company products, industry trends, and competition. Finished first place in every quarterly sales competition.

Dedicated Proximo Key Account Specialist for Hy-Vees and Whole Foods in select Nebraska areas. Exceeded sales goals, accomplishing over four times the set goal for the area and outperforming the rest of the state. The top sales representative on the Proximo Team of Nebraska.

Direct oversight of Lincoln area specifically managing craft beer portfolio for Johnson Brothers of Nebraska. Designed bulk purchase incentives, and ad programming for chain customers. Preformed customer training on product types, process and history of craft beer and led large platform presentations for end-all-customer to increased total knowledge on the products. Increased representation on shelves and floor displays. Doubled targeted area in overall sales and product distribution.

Sold a variety of wines, spirits, and beer to liquor stores and grocery chain stores. Developed and maintained healthy work relationships with clients for further business referral support. Increased first sales route from 700k to 1.8 million. Planned promotional activities for new and existing products and helped front-end staff with display techniques. Created sales reports and compiled information on the competition and industry trends for future sales strategies. Maintained top quota compliance and was ranked in the ‘Sales-Representative-of-the-Year’ each year.

Prepared stock and sales plans together with department buyers, sale representatives and stores directors. Created layout plans for stores and controlled stock levels according to the forecasts for the season. Helped sales representatives with special promotions by setting-up displays at aisle ends and checking daily on special promotions.

Assisted store manager with a full range of retail management responsibilities, including merchandising, loss prevention and maintenance. Directed training programs and sales floor activities. Coordinated special promotions and events. Prepared daily sales reports, achieved weekly and monthly goals through suggestive selling and extensive product knowledge. Trained all new hires in product knowledge and sales techniques.