Bryan Cubero Email & Phone Number

Santa Paula, California, United States

Dearborn, Michigan, United States

Collaborated in a cross functional team to evolve the national Mobile Service project. Led efforts to deliver a customer experience that increased loyalty and advocacy for dealership maintenance and repair services. • Achieved overall service satisfaction 9 ppt. higher than non-mobile service maintenance and repair events.• Organized and conducted dealership focus groups. With insight gained, further refined company’s Mobile Service strategy.

West Market Area - Field Sales

Developed go-to-market strategy and compelling variable marketing programs for Ford's field sales operations team. Collaborated with regional management, dealerships, marketing managers, ad agencies and finance teams to execute on national and regional sales campaigns and initiatives. Combined knowledge of the California automotive market, dealership operations and understanding of Ford's product position to develop data driven solutions and plans for sales growth. Set sales quotas and monitored performance toward objective. Adjusted tactics and strategy to changing market conditionsEmpowered sales operations personnel and dealerships with training and communications to best leverage Ford's marketing solutions, new product launches and customer retention programs. Developed partnerships with outside organizations to best showcase our products to key growth audiences. Partners included the United States Hispanic Chamber of Commerce and the MLS Team - Los Angeles Football Club.

Los Angeles Region

Developed tactics to realize Ford's go-to-market strategy. Provided support to Zone Manager team and directly collaborated with Regional Manager on the communication and prioritization of key corporate initiatives. Analyzed dealership inventory and sales data coupled with competitive insight to communicate product opportunity to the national production team. Ensuring our region had the appropriate product at the opportune time.

Los Angeles Region

Face of Ford to dealerships and parts distributors. Represented Ford Motor Company to dealership partners. Selected as Ford Zone Manager for the #1 volume dealership in the Nation. Supported dealership sales department by reviewing national and regional marketing plans and customer initiatives. Developed local retail marketing plans accounting for inventory positions and leveraging marketing programs.