Hispanic Sales Specialist
Managed HUSA/CCM on premise sales team to exceed volume, share and distribution goals. Led HUSA New Mexico team to 9.9% overall volume growth for FY 2008.Achieved 11.7% volume growth in targeted Hispanic account base.Achieved 143 new sku placements in assigned account base through execution of distribution drives with distributor sales team.Developed custom local program take downs of HUSA/CCM National Programs to gain targeted volume and distribution growth in New Mexico.Developed marketing programs to gain on-premise feature activity and incremental off-premise display activity in Hispanic target accounts. Designed and implemented HUSA sales process training and product awareness programs with distributor sales teams to drive regional growth according to Corporate strategies. Managed promotional team activity during key holiday selling periods to drive consumer awareness and product sampling of the HUSA/CCM portfolio.