Bryan Diehl Email & Phone Number

Nyon, VD, CH

La Tour-de-Peilz, Vaud, Switzerland

• Define brand plans and communications for historical Nespresso cafés across all touchpoints (CRM, Ecom, Boutiques, Digital), in collaboration with cross-functional teams.
• Monitor sales and orchestrate activities to drive performance profitably.
• Lead the roll-out of the new Home Compostable paper capsules in Switzerland.

Nyon, Switzerland

• Contributed to define the structure and operating framework of the newly created Brand Experience team across EUAU.
• Supported strategy definition of F22 360 campaign for EUAU and led execution across social platforms, display, influencers and shopper, collaborating with media and creative agencies.
• Led 2nd iteration of award-winning #MessFreeChallenge social charitable campaign, featuring 15+ high-profile sport celebrities globally, enabling 200K meal products donations in our… Show more
• Led 2nd iteration of award-winning #MessFreeChallenge social charitable campaign, featuring 15+ high-profile sport celebrities globally, enabling 200K meal products donations in our markets, generating 1.2Bn Earned.
• Led team of functional experts (strategist, media, measurement, creative) in executing first Digital Acceleration Pilot, providing playbook of fundamental & experimental learnings to operate more effectively in.
• Led partnership with Pinterest to create the first in-app branded recipe chatbot, leading users to personalized recipes and generating 4x more conversions to basket vs. baseline. Show less

Nyon, Switzerland

• Led definition of growth plan for ‘Components’ portfolio ($150M Sales) with prioritized action plan to surpass 3-year forecasted growth.
• Led strategic and consumer-first product innovation & renovation incl. new platform definition, brand first Limited-Edition range, portfolio packaging design renovation.
• Supported refresh of brand DNA and purpose, new comms platform ‘Make Some Noise’. Supported 360 execution with media and creative agencies. Proved critical in turn around brand… Show more
• Supported refresh of brand DNA and purpose, new comms platform ‘Make Some Noise’. Supported 360 execution with media and creative agencies. Proved critical in turn around brand performance to 2-digit growth. Show less

Paris, France

• Supported global strategic lead of the global “kids” platform for Yoplait.
• Contributed to define Global Innovation pipeline & growth opportunities.
• Contributed to and moderated consumer sessions to prioritize and refine innovation ideas from insight to concept, to prototype, to MVP.
• Led winning idea development and global marketing-mix for new platform ($25M).

London, Royaume-Uni

• Coordinated 360° activation campaigns for Frubes and Petits Filous brands. Supported creative and media brief, and execution of TVC, on pack promotion, digital, experiential.
• Key role in tracking and analyzing brands commercial performance to report to leadership and inform promotional support and activation calendar.

Melbourne, Australia

• Run in-depth analysis of portfolio performance and consumer unmet needs to inform and complete 3-year NPD roadmap.
• Recommended strategic extension into new cuisine, incremental $3M.

Paris, France

Certificate, Blockchain Technologies

Master In Management, Business Administration And Management, General

Preparatory Class, Economics, Mathematics, Geopolitics

Baccalaureate, Scientific Option, Honors

Activities and Societies: Athletics County Champion (100m - 200m - 4x100m) 2011, 2012