•Lead the development of China business strategy, roadmaps and strategic business activities•Lead team to drive marketing development initiatives for business growth together with marketing, sales, product development and technical team•Drive value chain collaboration with key market players, industry experts, regulators to establish customers and products go-to-market roadmap•Drive M&A, JVs and investments activities and ensure flow in the pipeline•Initiate and lead strategic… Show more •Lead the development of China business strategy, roadmaps and strategic business activities•Lead team to drive marketing development initiatives for business growth together with marketing, sales, product development and technical team•Drive value chain collaboration with key market players, industry experts, regulators to establish customers and products go-to-market roadmap•Drive M&A, JVs and investments activities and ensure flow in the pipeline•Initiate and lead strategic projects for better business performance and maximizing benefits, e.g. sustainability/circular economy projects Show less

•Develop APAC marketing strategy to capture latest market trends and provide direction and business guidance to achieve strategic growth objectives•Align with global team for the strategy and initiate strategic marketing initiatives•Roll out the marketing strategy at regional level and add country specifics for the actionable marketing plan along with local sales and technical team•Lead cross functional team including marketing, sales and technical for marketing strategy… Show more •Develop APAC marketing strategy to capture latest market trends and provide direction and business guidance to achieve strategic growth objectives•Align with global team for the strategy and initiate strategic marketing initiatives•Roll out the marketing strategy at regional level and add country specifics for the actionable marketing plan along with local sales and technical team•Lead cross functional team including marketing, sales and technical for marketing strategy implementation by measurable activities and projects, e.g. promotion, product development, pricing, innovation portfolio and key account management, etc.•Drive business growth by marketing development activities to ensure continuous pipeline of new projects and new sales opportunities to achieve sales target•Strengthen key account management for strategic partnership and long term cooperation with main players in the market•Distribution network development with sales team to expand commercial coverage, track distributors performance and reevaluate partnership for optimization•Manage products innovation procedure and portfolio, drive product innovation projects to keep competitive advantages in the industry•Shape product value proposition development to strengthen product competitiveness •Define and optimize product launch process and manage product launch•Build Marcom strategy and develop team for better positioning of company in the market, monitor Marcom budget and ROI•Develop team skills including marketing tools, market insights, customer centricity and competitors monitoring by coaching and inspiring marketing and sales team at regional level to achieve business objectives•Build digital culture and drive mindset change for digitalization in commercial team•Lead digital marketing initiative for transformation to generate leads and turn them into orders via online seminars, livestreaming, flagship store and online showroom, etc. Show less

•Build Greater China marketing strategy for sustainable revenue and profitable growth, drive go-to-market plan for value selling•Build Value Proposition and product Unique Selling Proposal•Drive pricing process by setting price book for floor price, market price and list price •Growth portfolio development aligned with market strategy•Lead new product launch for more sales from innovation, the launching process include sample, pricing and promotion, etc.•Lead 5-year market… Show more •Build Greater China marketing strategy for sustainable revenue and profitable growth, drive go-to-market plan for value selling•Build Value Proposition and product Unique Selling Proposal•Drive pricing process by setting price book for floor price, market price and list price •Growth portfolio development aligned with market strategy•Lead new product launch for more sales from innovation, the launching process include sample, pricing and promotion, etc.•Lead 5-year market plan and resource allocation•Set up channel strategy and strengthen channel’s capability•Lead market study and analysis, foresee the latest market trends, and navigate the best market opportunities Show less

• Focus on developing long term business strategy for profitable growth in Asia Area(Gr. China, Japan, Korea, ASEAN, India) • Build innovation project team in Asia, including sales, marketing, S&T, Technical support, etc• Based on industry mega trend and customer needs, market size, and competitive landscape, set value chain adoption strategy, business model for new business opportunities• Use Hypothesis Directed marketing tool for the new business opportunities validation•… Show more • Focus on developing long term business strategy for profitable growth in Asia Area(Gr. China, Japan, Korea, ASEAN, India) • Build innovation project team in Asia, including sales, marketing, S&T, Technical support, etc• Based on industry mega trend and customer needs, market size, and competitive landscape, set value chain adoption strategy, business model for new business opportunities• Use Hypothesis Directed marketing tool for the new business opportunities validation• Build understandable business case for Innovation Board investment review, make sure new business investment on the right track Show less

• Monitor China economic situation (GDP, CPI/PPI, PMI) and have correlation analysis for business units• Recommend new markets, opportunities, and business models to drive revenue and profit growth • Understand external industry and propose growth benchmark in China, e.g., 1.5-2X with GDP• Collect and monitor MNCs and local competitors’ progress on strategy, capacity and investment plan, etc.• Business simulation for the pressure test on business strategy• Provide guidance… Show more • Monitor China economic situation (GDP, CPI/PPI, PMI) and have correlation analysis for business units• Recommend new markets, opportunities, and business models to drive revenue and profit growth • Understand external industry and propose growth benchmark in China, e.g., 1.5-2X with GDP• Collect and monitor MNCs and local competitors’ progress on strategy, capacity and investment plan, etc.• Business simulation for the pressure test on business strategy• Provide guidance on where company’s technologies may be leveraged or the gaps to meet the needs Show less