Digital Marketing Consultant
CurrentI leveraged my expertise in digital marketing to develop and execute strategic initiatives that drove growth for Liberty Savings Bank. I spearheaded projects across various channels, including content marketing, paid advertising, affiliate marketing, and inbound marketing, to achieve key objectives like brand awareness, lead generation, and customer acquisition.Responsibilities:Partnered with internal stakeholders to understand marketing goals and target audiences.Developed and implemented data-driven digital marketing strategies utilizing content marketing, paid advertising (e.g., Meta Ads, Google Ads, LinkedIn), and inbound marketing tactics.Crafted compelling content that resonated with target audiences and supported Liberty Savings Bank's brand messaging.Managed and optimized paid advertising campaigns to maximize return on investment (ROI).Implemented inbound marketing strategies to attract, engage, and convert potential customers using HubSpot.Utilized marketing analytics tools to measure campaign performance, identify trends, and recommend data-driven optimizations.Provided ongoing reporting and analysis to stakeholders, keeping them informed of campaign progress and results.