Hobo Pigeon Studio is a small creative consultancy offering thoughtful graphic design, strategic direction, and brand solutions for clients including Google, Nestlé, and local organizations such as WorkshopSF and Dragonfly Castle, a toy store eschewing batteries and screens.• Run, manage, and execute all aspects of daily operations• Support and steer fast-moving teams across five collaborative workflows• Develop and implement creative strategies for 25+ clients to deliver memorable branding and editorial initiatives• Coordinate with Creative Directors, Art Directors, and CEOs to ensure fulfillment of campaign goals• Boost team performance by providing agencies and creative peers with actionable feedback• Articulately guide team collaborations, client meetings, and presentations to maintain creative alignment• Exemplify reliable team leadership via an inclusive and ambitious creative vision• Pursue a learn-and-improve culture by researching design trends and emerging industry technologies• Meticulously managed 275+ project arcs while fulfilling all timelines, budgets, and stakeholder expectationsRole highlights: Elevated Google Maps’ customer-facing brand presence via visually-unified white papers and presentation decks, drawing 4900 webinar views. Cultivated a 12-year collaboration with Nestlé and designed an interactive Food & Beverage industry report capturing 4100 reads at 350+ hours. Helped drive Almanac Beer Company’s rapid growth with four years of dedicated strategy, packaging design, and brand-building. Led a brand refresh for craft maker school WorkshopSF, building a playful visual identity that boosted corporate event profits.

Implemented concepts, art direction, layouts, and campaign assets for print and digital collateral serving high-visibility food and beverage clients including Nestlé, Equator Coffees, and Hansen Beverage. Provided daily strategic thinking, team mentality, exceptional attention to detail, and high-quality solutions to a busy creative environment with tight deadlines and high performance expectations. Led the design team on 8 issues of Nestlé Mix, an elegantly-designed strategic positioning magazine targeted to food and beverage operators. (Company closed March 2012)

Created a city-wide institutional presence for the de Young and Legion of Honor museums, by strategizing and designing compelling visual collateral for 15 permanent and traveling exhibitions including Picasso: Masterpieces from the Musée National Picasso, Paris, which drew 335,000 attendees. Elevated the museums’ brand recognition by assisting the Design Director with high-profile Membership and Special Events campaigns, driving increases in member engagement. (6-month contract)

Conceptualized, art directed, and executed the creative development — including the visual theme, storytelling narrative, immersive interior and exterior design, meticulous product specification, and promotion — for the Food Safety Discovery Zone Mobile, a high-profile traveling exhibition that drew 130,000 visitors over a 10-year national tour. Drove the exhibition’s artistic vision by developing 3-dimensional interior mockups, mood lighting schemes, and detailed exterior renderings. (Contract position via Aquent)

Conceptualized and designed engaging creative collateral for 8 genres on 9 stages, anchoring sales initiatives that funded approximately 40% of operating expenses. Led the creative execution of the National Symphony Orchestra’s renewals and acquisitions campaign, winning a new audience of young subscribers by using bold design and custom photography to celebrate the Kennedy Center’s Concert Hall as a unique destination.