Responsible for managing and growing relationships with key accounts in the North American market.

- Frequently traveled across 7 US states and 4 Canadian provinces to maintain customer relationships to discuss their evolving needs and assess the quality of the company’s relationship - Increased customer retention rate by over 90% after a two-year period- Closed B2B sales deals consistent with company objectives - Implemented and maintained regional sales programs to increase brand loyalty - Kept current with economic indicators, changing trends and competitors- Performed in depth market research for leadership team detailing insights on market trends, buying trends, business growth opportunities, competitors and market share- Improved documentation and implemented new standards in salesforce in order to maintain customer data and better assess and analyze the customer experience- Uplifted regional sales volume to record levels each year growing the area 400% over a four-year period- Trained and mentored new staff on products- Implemented training programs and delivered presentations for new and existing clients- Developed new procedures for on-boarding customers through the sales process - Nurtured long term relationships with over 400 customers - Handled over 5 million dollars in sales Annually

- Responsible for running day to day operations and managing 6 direct reports- Grew team of sales staff from 3 to 6- Created and implemented strategies for business growth taking the store from 18,000 in sales per month to over 30,000 in sales per month- Strategized with the CEO to implement new policies to grow market awareness of the business - Improved internal processes for increased productivity by instituting team learning goals- Designed, organized and handled all communication for the delivery of large custom aquarium projects spanning several month years- Analyzed inventory budgets on a weekly and month basis to track against estimates and preparing annual budgets