Bryan Low Email & Phone Number

Accenture Strategy & Consulting | Talent Advancement Program (TAP)Various projects in Financial Services including:• Payments• Vietnamese Corporate Bank• Health and insurance

Global Personal Care (Brands: Dove, Lux, Lifebuoy, Axe, Rexona etc.)• Reporting of key brand metrics in the personal care portfolio to the CMO.• Streamlined assessments that provide insights on performance that drive discussion, decisions, and actions for the business.

Global Categories: Skincare (Pond’s, Vaseline), Haircare (Clear)• Identified key trends and produced insights into the top skincare benefits sought by consumers in Indonesia, Thailand, India, and South Africa.• Coordinated in-depth qualitative interviews and focus groups (Connects) with external agencies to test product concepts and understand consumers’ skincare and haircare needs.• Performed ad testing of several hair care brands with agencies to identify best practices for digital and TV ads (e.g., Stopping Power, Message Clarity, Brand Recall)• Evaluated changes in value shares, API and brand health for both Pond’s and competitors in various regions monthly, to identify potential red flags for the brand team.• Identified best performing product packaging in terms of pre-attentive processing for Vaseline Lip Care using 3MVAS tool.

Schneider Electric is a Fortune 500 multinational company that is leading the industry in the digital transformation of energy management, sustainability and automation.• Co-managed the Annual Marketing Sales Plan (AMSP) for Singapore Field Services in 2022. This exercise helps to drive growth by targeting specific industrial segments with relevant service offers based on market research trends and historical data analysis.• Co-managed 2022 Customer Platforming where I assigned salespersons from different business units to different customer accounts based on segments and experience. This exercise ensures that both new and current customer sites are covered by sales representatives to drive future revenue.• Constructed VBA code on excel to automate the updating process of sales information from Salesforce into actionable insights.• Introduced an industrial automation consulting service provided overseas by Schneider to Singapore. Ensured that the offer was relevant in the Singapore market by adapting some components of the global offer to meet the demands of Singaporean companies.• Mapped out companies in the top industrial parks for segment targeting using excel 3D maps. The maps helped to identify current and potential customers based on zip codes.• Performed pricing waterfall for industrial services and calculated prices for contractors, suppliers, partners and finally end users.• Performed analysis on past year services contract data to see which companies that have fallen in revenue. This was to help the marketing team understand why we have been losing certain customers and prepare follow up actions.

Bachelor Of Science In Marketing (Honours) With Minor In Analytics, Marketing

1st Runner Up: 2021 Marketing Research Challenge: Bed Books & Butters Pte Ltd

Diploma, Accounting