Bryan Mock Email & Phone Number

Waukesha, Wi

Responsible for establishing a vision and strategic direction for the GE's premium MR product segment & portfolio. Ownership of the premium portfolio product life-cycle including product portfolio investments, new product introductions, upgrades, service, install, quality, end-of-life, regulatory recalls and customer satisfaction opportunities. Leverages global key-opinion leaders to gain market insights supporting the product road map. Manages key business indicators such as share, revenue, costs and margin for the premium MR segment. Leads a team of product managers tasked with business case development for new product offerings, product development execution, positioning, and identification of new business opportunities.

Waukesha, Wisconsin

Responsible for the coordination and execution of the global marketing strategy, budgeting, operations, commercial configuration control, and clinical marketing within GE Healthcare's MR business unit. Coordinates the global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) across the GE MR portfolio to grow global orders and share. Collaborates with regional marketing professionals to align regional plans and maximize local impact. Coordinates and executes global sales training, regional training and global commercial trade-shows. Develops and manages the budget needed to execute the marketing plan and ensure timely implementation of program. Responsible for advanced commercial development, messaging, and roadmaps of new technologies and innovations for key-opinion leaders in the industry.

Waukesha, Wi

Leads the MR marketing team and coordinates daily activities of the GE Healthcare MR Marketing department. Collaborates with global marketing segment leaders to develop and execute the global marketing plan for the MR portfolio. Coordinates and executes global sales training for new product introductions. Support regional training on value-prop messaging for the portfolio. Responsible for the development and execution of global commercial trade-shows. Develops and manages the budget needed to execute the marketing plan and ensure timely implementation of program.Manages a group of experienced, senior-level MR product marketing specialists tasked with creating value propositions, product messaging, pricing and product launch strategies for GE's MRI product portfolio.