Bryan Morrow Email & Phone Number

Columbus, Ohio, United States

Columbus, Ohio, United States

Tampa, Florida, United States

Columbus, Ohio Area

• Oversaw the credit marketing strategy for 25+ brands partners across key retail verticals.
• Led a marketing team of 15 associates and 3 direct reports responsible for developing and executing innovative credit marketing strategies focused on new account acquisition and maximizing cardholder engagement.
• Directly responsible for the marketing strategy for all specialty apparel, department stores, furniture and home décor credit card programs and accountable for marketing budgets in excess of $20MM.
• Accountable for the seasonal hindsight and annual marketing planning for 25+ partners while aligning to both card program and brand partners goals.
• Consistently managed teams through increasing workload while remaining headcount neutral, maintained a high standard for quality of work, and with focus on associate development.
• Ongoing partnership with Marketing Services team to identify efficiencies within the development, planning and execution of campaigns reducing lead-times, increasing accuracy, and maximizing profit.

Columbus, Ohio Area

• Led the growth strategy with direct P&L responsibility for private label retail credit card programs.
• Led and managed a team of 4 Account Management and Marketing associates focused on developing and delivering strategies to drive profitable card program growth results.
• P&L accountability for credit sales budget of $1.5B supporting key retail brands such as New York & Company, Crate & Barrel, and HSN.
• Accountable for establishing annual sales budgeting and monthly forecasting of credit portfolios.
• Influenced business partners in efforts pertaining to new/improved capabilities and strategies to increase new accounts, sales, and AR.

Columbus, Ohio Area

• Responsible for the measurement and analytics within the retail practice for one of the nation’s top independently owned digital marketing agencies.
• Led the Retail Measurement & Analytics team to develop an integrated and scalable program to understand analytics requirements, ensure accurate capture of data for analysis, developed and managed analytics tool set.
• Worked closely with the Account Strategy team and directly with clients to establish key business objectives in order to structure the measurement, reporting and information delivery strategies.
• Supported and developed toolsets for internal Account Strategy and Business Development teams to develop strategy, accurately scope projects and estimate new/extension business opportunities.

• Responsible for the cadence, execution and analytics of all CRM efforts for 890 stores and a 4.7M customer file.
• Accountable for the marketing efforts that include in-store promotions, direct mail, email and voice messaging accounting for 69 million contacts and $152 million in incremental sales.
• Responsible for all campaign development, planning and execution including CRM sales and profit forecasts, contact and segmentation strategy, audience selection, test design and budget management.
• Oversaw post-mortem analysis of the CRM initiatives with focus on learning for future optimization.
• Presented marketing results and upcoming marketing plans on a weekly basis to CEO, CMO and President

Columbus, Ohio

• Customer Marketing analytics and strategy of the DSW Rewards loyalty program for 8.5M members and $850M in loyalty program sales.
• Key strategic partner in the development, branding and tactical launch of the DSW Rewards program.
• Managed both day-to-day operations and long-range strategies related to customer marketing and loyalty efforts.
• Partnered with the marketing team to develop CRM strategic plans for audience targets, contact frequency, offer, communication and testing to support learning agendas.
• Responsible for financial projections of marketing initiatives to evaluate opportunities from both a ROI and a customer loyalty relationship building perspective.
• Analyzed, implemented and monitored marketing initiatives by executing all data-related activities of marketing campaigns including campaign management, reporting and ad hoc analysis.

• Managed the relationship of internal cross-functional team in the interest of three retail brands in areas of campaign management and execution, advanced analytics, loyalty, and database management.
• Led the execution of ongoing programs and recommended innovative marketing strategies.
• Provided strategic expertise to client executives in all aspects of database marketing.
• Assisted with developing marketing plans to support critical client business initiatives.