Bryan Mulligan Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

I was contracted to rewrite the Office of the Public Guardian's website to make its content easier to find, read and understand.

Australia

SilverChef is a non-bank lender that specialises in commercial-kitchen equipment finance. Since 1986, it has provided over $2 billion of funding to more than 74,000 hospitality entrepreneurs in Australia, Canada, New Zealand, and the US.As the company's digital content producer I:• provided input to content-marketing strategies and plans aimed at acquiring and retaining customers• conducted SEO keyword research and competitive benchmarking to identify keyword gaps… Show more SilverChef is a non-bank lender that specialises in commercial-kitchen equipment finance. Since 1986, it has provided over $2 billion of funding to more than 74,000 hospitality entrepreneurs in Australia, Canada, New Zealand, and the US.As the company's digital content producer I:• provided input to content-marketing strategies and plans aimed at acquiring and retaining customers• conducted SEO keyword research and competitive benchmarking to identify keyword gaps and other web-content opportunities (using BrightEdge) • audited the company’s Australian, Canadian and New Zealand websites — finance, equipment, corporate, and blog pages — and recommended improvements• rewrote all the content on SilverChef’s Australian website to make it more useful and useable; and created new content to fill identified gaps• began the process of paraphrasing the new and rewritten Australian content for the Canadian and New Zealand websites to avoid duplication• worked closely with an external web designer to redesign the company’s websites and improve user experience (UX)• authored articles for a monthly e-newsletter sent to the company’s Australian customers to increase loyalty and retention• drafted copy for electronic direct mail (EDMs) to support the company’s year-round marketing campaigns and promotions and used-equipment sales• reviewed and edited a series of equipment buyers’ guides we commissioned an overseas agency to produce• created scripts for motion-graphics videos explaining SilverChef’s main finance products• wrote and/or edited copy for brochures/flyers, customer letters, Google Ads, equipment quotes, Live Chat, IVR scripts, industry publications, etc• coordinated reviews and approvals of web and marketing content by managers and senior executives. Show less

Brisbane, Australia

Modoras is part of a 'dealer network' that provides accounting, wealth and business advice and services to tens of thousands of clients across eastern Australia.To facilitate the network's continued growth, Modoras is scaling up its marketing to increase awareness of and trust in the brand. I was a member of a digital marketing team that includes strategy and planning, copywriting, design, web-development, and social-media capabilities. In my role as a specialist… Show more Modoras is part of a 'dealer network' that provides accounting, wealth and business advice and services to tens of thousands of clients across eastern Australia.To facilitate the network's continued growth, Modoras is scaling up its marketing to increase awareness of and trust in the brand. I was a member of a digital marketing team that includes strategy and planning, copywriting, design, web-development, and social-media capabilities. In my role as a specialist financial-services copywriter I:• helped turn prospects into clients (and retain existing clients) by producing engaging and useful online and offline B2C marketing content• researched and wrote search-engine optimised (SEO) copy for web pages; blog posts; electronic direct mail, including Modoras’s two quarterly e-newsletters; fact sheets; client letters; etc. • used my journalism skills to help Modoras and its clients tell their stories, including through case studies based on in-house research and client interviews • described technical topics (e.g. tax laws and regulations) in clear and simple terms a layperson can understand• tapped into the rational and emotional drivers behind prospective clients’ purchasing decisions• made structural and copy edits to corporate and regulatory documents (e.g. financial services and credit guide, fee disclosure statement, privacy policy)• coordinated reviews and approvals of marketing and communication content by managers and senior executives • conducted a website content audit and, based on its findings and recommendations, developed a website redesign project plan. Show less

Brisbane, Australia

Australia's fastest-growing car and home insurer of scale, Budget Direct is challenging the market dominance of the country's older brands.For nearly four-and-a-half years, I looked after the company's web content (220+ pages), writing findable, easy-to-read and persuasive B2C website copy.In the process I helped turn record numbers of website visitors into customers. I also supported the company's ongoing content marketing efforts by researching, writing and editing… Show more Australia's fastest-growing car and home insurer of scale, Budget Direct is challenging the market dominance of the country's older brands.For nearly four-and-a-half years, I looked after the company's web content (220+ pages), writing findable, easy-to-read and persuasive B2C website copy.In the process I helped turn record numbers of website visitors into customers. I also supported the company's ongoing content marketing efforts by researching, writing and editing original and curated long-form articles mapped to the various stages of the buyer's journey. As a content writer / copywriter I:• drafted engaging SEO web content, including product pages, FAQs, comparison tables, and customer-service pages • single-handedly rewrote the Budget Direct website to make it more useful and useable• wrote and edited copy for content marketing, SEM, social media and customer-retention campaigns • drafted and edited copy for blogs, electronic direct mail, brochures, PPC landing pages, public surveys, videos, quote journeys, etc. • managed content-writing projects from planning through to approvals, consistently meeting deadlines and achieving high quality standards • collaborated with web designers and developers and senior managers in the marketing, product, underwriting, legal, and compliance teams• inventoried existing content as part of annual website audits• published and administered the company's writing style guide • in my first three years with the company, organic website traffic grew by 59% and insurance policy sales attributed to that traffic increased by 61%• in a 2019 Lumivo competitive benchmark survey of 17 leading car insurance websites, 3,140 participants rated the Budget Direct site 3rd overall (ahead of the likes of NRMA, Suncorp, and Allianz). To see how much the Budget Direct website content improved between July 2016 (when I joined) and November 2020 (when I left), visit Internet Archive’s Wayback Machine at https://archive.org/web/ Show less

Brisbane, Queensland, Australia

When I'm not employed full-time by other companies, I run my own freelance writing and editing business, bwriter.bwriter provides services to B2B and B2C businesses, governments and not-for-profits throughout Australia. My clients have included:• SilverChef (ASX-listed company that finances hospitality equipment)• Anglican Church Southern Queensland (including Anglicare)• Mercer PR.I write well-researched and high-quality content for:• blogs•… Show more When I'm not employed full-time by other companies, I run my own freelance writing and editing business, bwriter.bwriter provides services to B2B and B2C businesses, governments and not-for-profits throughout Australia. My clients have included:• SilverChef (ASX-listed company that finances hospitality equipment)• Anglican Church Southern Queensland (including Anglicare)• Mercer PR.I write well-researched and high-quality content for:• blogs• brochures• case studies• direct mail • e-newsletters• FAQs• feature articles• media releases • surveys• videos• websites• white papers.I also edit a wide range of content marketing material. Show less

Brisbane, Australia

The Office of the Coordinator-General (OCG) facilitates large-scale infrastructure projects in Queensland while ensuring their environmental impacts are properly managed.As at October 2013, the OCG was assessing 30 'coordinated projects' with a capital expenditure of $50 billion. The OCG also plans, establishes and manages 'state development areas' and can, if required, compulsorily acquire land or easements for projects. As a senior communication officer I:•… Show more The Office of the Coordinator-General (OCG) facilitates large-scale infrastructure projects in Queensland while ensuring their environmental impacts are properly managed.As at October 2013, the OCG was assessing 30 'coordinated projects' with a capital expenditure of $50 billion. The OCG also plans, establishes and manages 'state development areas' and can, if required, compulsorily acquire land or easements for projects. As a senior communication officer I:• developed and implemented divisional communication plans• created and maintained the OCG's website copy (200+ pages)• developed and reviewed public consultation collateral• wrote and edited a wide range of print and digital publications (e.g. brochures, FAQs, guides)• planned, booked and coordinated newspaper advertising• provided advice on writing style and corporate identity. The OCG's work is largely guided by the State Development and Public Works Organisation Act 1971. A common thread throughout my role was the translation of the Act's legalese into plain language. This made it easier for project proponents, affected communities and other stakeholders to understand the OCG's work; how it affected them: and what they could do to possibly shape the outcome. Show less

Brisbane, Australia

I was part of the Communications and Marketing Branch of the Department of Infrastructure and Planning. In this role I:• developed and implemented communication strategies• drafted and edited content for printed publications, the agency's website, and ministerial speeches• created collateral to support community consultation• managed a major review of departmental publications. Note: This timeframe includes the period I was an Acting Principal Media Officer (see… Show more I was part of the Communications and Marketing Branch of the Department of Infrastructure and Planning. In this role I:• developed and implemented communication strategies• drafted and edited content for printed publications, the agency's website, and ministerial speeches• created collateral to support community consultation• managed a major review of departmental publications. Note: This timeframe includes the period I was an Acting Principal Media Officer (see below). Show less

Brisbane, Australia

I was a member of the Media Services Unit of the Department of Infrastructure and Planning. In this role I:• researched and drafted ministerial media releases and speaking notes• coordinated media responses• monitored and analysed media coverage of the department's work• briefly supervised a small team of media officers.

Brisbane, Australia

I was part of the Communication Services Unit of the Department of Natural Resources, Mines and Water. In this role I:• developed and implemented communication strategies• researched and wrote media releases• edited and wrote features for Natural State, the department’s quarterly magazine• edited and wrote articles for nrmw.news, the department’s fortnightly staff e-newsletter.

Harare, Zimbabwe

I did consultancy work — mainly content writing — for Access Public Relations. Its clients included security firm SafeGuard and tech companies Microsoft and African Lakes Technologies.I also implemented a PR plan for the national motor rallying union and generated content for the union's monthly newsletter.

Harare, Zimbabwe

With a daily circulation of 140,000, The Daily News was Zimbabwe's biggest-selling newspaper at the time. My news reporting rounds included:• cricket• rugby• motor sport• triathlon.I also covered major international sporting events, including:• Test cricket • Davis Cup tennis• All-Africa Games.

Harare, Zimbabwe

I was contracted by Castrol to:• generate media coverage for all sponsored events and motorsports teams• assist with event organisation and product launches• co-manage media relations.

Harare, Zimbabwe

As the editor of this monthly tabloid newspaper, I:• wrote and edited feature stories • coordinated an editorial team of 8 people• oversaw the production process. Within 18 months, advertising revenue grew 10-fold.

Harare, Zimbabwe

As a PR assistant I:• received a grounding in all aspects of PR practice • assisted with the implementation of PR strategies• serviced clients in the tourism, IT, retail, government, and NGO sectors.

Caboolture, Queensland

As a reporter on this weekly newspaper I:• gathered hard and soft news of local and state import• covered council meetings, public forums, police, primary industries, and health• wrote several front-page stories.

Bachelor Of Arts (B.A.), Journalism And English

Diploma, Public Relations

Senior Certificate