As a pivotal member of the Executive Management Team and President’s Cabinet, I drive the strategic vision for our institution, facilitating our transition from college to university status. I spearhead the Strategic Directions Committee within the University Strategic Planning Group, shaping long-term goals that align with our institutional mission.Below listed are some of my achievements within this role:• Boosted new student enrollment by 21.6% in the first year, with projected 24% increase in year two.• Enhanced recruitment outcomes by developing and executing graduate and undergraduate enrollment and marketing plans, leading to improved visibility and student acquisition.

As a trusted consultant to the president, I spearheaded the university’s rebranding initiative and restructured student services to enhance the student experience. I developed a comprehensive marketing strategy for our expansion into Chicago's western suburbs and successfully navigated the transition to online learning during COVID-19, facilitating a smooth return to in-person instruction.Below listed are some of my achievements within this role:• Consolidated marketing, student services, institutional research, enrollment management, and student success into unified student experience unit.• Expanded university outreach by 57% to Chicago's western suburbs by designing and executing targeted marketing strategy using traditional and digital media.

As Vice Chancellor, I spearheaded a college-wide initiative to elevate engagement with our student information system, transforming it into an effective CRM for our admissions funnel. By conducting insightful interviews with faculty, students, and alumni, I crafted compelling marketing, editorial, and video content. I strategically analyzed our prospective and matriculated student populations through targeted outreach campaigns, addressing enrollment inquiries from students and parents. I also enhanced enrollment services to boost student satisfaction, developed comprehensive training programs, and fostered team cohesion through engaging activities while monitoring enrollment metrics.Below listed are some of my achievements within this role:• Boosted overall enrollment from 18,500 at start to record high of 22,000.• Reached highest four-year graduation rate in UNC Greensboro's history, increasing rates by 5.6%.• Improved community college transfer enrollments by 33% over two years and overall transfer enrollments by 25% each year.• Enhanced freshmen retention rates by 4.5% in first year through effective application of predictive modeling techniques.• Optimized retention and persistence metrics by developing and launching Enrollment Management (EM) Dashboard that integrates data analytics for EM operations.• Achieved four-year record-high enrollment, including largest incoming classes of freshmen and transfers in UNC Greensboro's history, leading to promotion to Vice Chancellor in 2016 after reversing three-year decline.

As the Associate Vice President, I partnered closely with the Vice President of Student Affairs and Enrollment Management, along with senior leadership, to forge a robust strategic enrollment management organization. I transformed it into a tactical, centralized unit that resonates with the university’s mission. Leading a dedicated team of 80 professionals, I emphasized academic advisement and enriched programs for freshmen and sophomores, enhancing their orientation and overall student success through our admissions, financial aid, and support services.Below listed are some of my achievements within this role:• Re-engineered academic advisement processes to prioritize service delivery for sophomores.• Boosted community college transfer enrollments by 12% and overall transfer enrollments by 7% over two-year period.• Increased out-of-state applications by 15% in first year, 30% in second year, and 40% in third and fourth years through development and execution of strategic recruitment plan.