Live show reviews, photo galleries, editorial pieces

-Videography: conceptualize; scriptwriting; production/camera(s)/audio/directing; post-production/editing; copywriting for social media posting.-Copywriting: landing pages; blogs; social media; print ads; press releases; email blasts; PPC ads; radio/television scripts; billboards; postcards/mailings.-Photography: conceptualize; set-up; shoot; edit.

- Create and manage content for New York Beef Council’s social media and online accounts such as, the NYBC Facebook page, Pinterest account, Instagram account, Twitter handle, YouTube channel, and other online outlets/resources.- Monitor and identify online conversations the NYBC brand should engage in and interact with including social media channels and blogs.- Ensure hyper-local integrated content and messaging is shared with consumer audiences and in alignment with consumer influencer strategies for each communication channel and state program promotional events.- Create and direct effective interactive hyper-local content for beef, including promotional videos, educational/recipe dissemination approaches, Blogger community interactions and other interactive marketing deliverables to generate exposure, interaction, education and inspiration.- Engage in dialog and relationship building of bloggers to help extend the national message about beef. Coordinate blogger relations and assists in the creation of blogger immersion events for NY and NEBPI looking for blogger influence and education- Develop online communities including social listening and reviewing analytics and measurement tools to constantly refine engagement to be effective through two-way conversations and relevant to target audiences.- Maintain & update the NYBC website.- Represent NYBC at various industry meetings and events as requested through presentations, displays, and professional networking.

• Guide strategy for marketing campaigns, including project management, setting deadlines and measuring effectiveness.• Manage relationships with vendors and key contacts to ensure quality of printed materials, photos, video, etc. • Maintain brand continuity across all projects and platforms.• Design, develop and write various collateral materials including brochures, flyers and campaign materials, print and web ads, presentations, speeches and other marketing collateral, as necessary.• Assist in improving the user-experience for key audiences on website, including branding, key messages and general look of the site.• Design and execute email campaigns• Participate in the event planning process – including small- to large-scale organizational and community events.• Support continuing advertising and public relations activities, including collecting content and data for planning purposes as well as implementation of activities.• Effectively lead committee meetings, communicate with other departments, and provide feedback to management.• Pro-actively organize work-flow, multi task and meets deadlines in a fast-paced environment.

-Write, produce, direct, shoot & edit FIS instructional & promotional videos. -Executive Editor of Wavelengths Magazine [www.wavelengthsmagazine.com]-Analyze online sales and product trends within the market; develop programs & promotions to increase web sales.-Develop, implement & execute social media strategies to increase brand awareness, increase web traffic, and provide technical knowledge to industry professionals.-Develop and conduct social media trainings for sales staff.-Founding member of the FIS Wellness Committee; create fun and informative programs to promote healthy employee life-style adaptations. -Assist in NFOC Conference organization, public relations, printed & online marketing materials.

-International Salesperson for fiber optic products and solutions.-Assist Marketing Department with campaign material and strategic direction.