Bryan Wilson Email & Phone Number

United States

Houston, Texas, Us

Portland, Or, Us

• Create and manage Go-to-Market plans and projects in the Americas Region in collaboration with regional teams and global input• Research product innovation and emerging technologies.• Drive product launches and end-of-life activities, including all launch planning, internal coordination, communication, sales support, transition management, and localization• Represent products across various internal business teams• Develop regional hardware, software and/or services offers to meet regional needs• Create and deliver sales and marketing training programs to internal and external teams• Follow and analyze market and competitive trends, identify opportunities and report market feedback on products• Collect and analyze the VOC data across regional markets• Synthesize product attributes, marketing strategy and personas to craft messaging that appeals to the target audiences• Collaborate with Customer Service to continuously improve pre/post purchase customer experienceEvaluate projects and activities using relevant KPI• Communicate Wacom products, benefits, workflows and market segments and support regional events and Enterprise marketing efforts as needed

• Owner of software and capital system marketing strategy.• Engaging storyteller who excels at presentation creation and delivery.• Provide guidance and support for event planning, trade shows, and locally hosted programs for product line. • Develop and refine messaging, communication plans, and promotion strategy along with marketing communication. • Collaborate with communications to develop social media marketing.• Lead launch efforts for new products and line extensions.• Partner with software engineering in the development of software applications design and improvement.• Identify customer segments and create targeting prioritization.• Work with Sales Ops and Demand Planning to ensure product forecast is current and based upon realistic predictive analysis.• Work with service teams, International marketing, and regulatory to support end-of-life strategies.•Manage partner integrations including augmented reality and virtual reality hardware and software.

• Collaborated closely with R&D in developing and testing augmented reality and voice control technologies for surgical space.• Managed a $100M surgical navigation platform business domestically and internationally.• Led product development, design, and build of next-generation mobile and ceiling-mounted surgical navigation platforms.• Cultivated and maintained relationships with healthcare customers in 100+ countries.• Managed a $2M surgical sphere business resulting in 20% year-on-year growth and a 45% market share gain.• Created and executed an 18-month internal marketing campaign for the next-generation surgical navigation platform.• Led product development initiative to launch a market-leading next-generation surgical navigation platform.• Conducted 60+ product demonstrations annually to internal and key external stakeholders.

•Conducted customer and employee training on the use of surgical navigation platforms and associated products.•Created and executed novel training processes.•Regularly gathered essential VOC data to improve training processes.•Worked closely with marketing to achieve business-critical sales targets.

•Trained and educated hospital staff on surgical navigation platforms.•Analyzed and targeted specific hospital accounts and transitioned leads to relevant sales representatives.•Presented navigation sales pitches in conjunction with account managers to drive business in key hospitals.•Trained and mentored early-stage clinical specialists in the South East region.•Led South East region hip and knee navigation education and case coverage efforts as one of 5 specially trained Medtronic Orthopedic Clinical Specialists.•Led East region portable surgical navigation platform education and case coverage.

Lakewood, Colorado, Us

• Identified development requirements for new global sales, marketing, and technical associates, distributors, noncommercial associates, and other users for flagship CTT products.• Implemented product support and training delivery for Cell Processing and product applications.• Managed new sales associates during their first 90 days, ensuring associates are properly trained on technical product knowledge, sales strategy, techniques, marketing, sales tools, systems, and processes.• Engaged cross-functionally with subject matter experts to design and develop innovative and effective training programs.• Collaborated with global associates to assess the effectiveness of programs during onboarding and distributor evaluations.• Designed and developed selling skills programs incorporating technical product knowledge, sales strategy, techniques, tools, systems, and processes.• Developed the strategy for technical training solutions for associates and customers.• Showcased multi-media presentations to distributors, partners, and associates throughout the world.• Delivered engaging product training, and certification to sell/implement/train for Terumo BCT products and ensure maximum performance with customers.• Provided training during trade shows on appropriate selling skills, messaging, and customer engagement.

CCU, Cath-Lab, Recovery, OR

Master Of Fine Arts (Mfa), Computer Science

Bsn, Registered Nursing/Registered Nurse

Master Of Fine Arts - Mfa, Animation, Interactive Technology, Video Graphics And Special Effects

Bachelor Of Science - Bs, Registered Nursing/Registered Nurse

Bachelor Of Science - Bs, Registered Nursing/Registered Nurse

Bsn, Registered Nursing/Registered Nurse

Bsn, Registered Nursing/Registered Nurse