Bryan Allison Email & Phone Number

Las Vegas, Nevada Area

Las Vegas, Nevada, United States

Las Vegas, Nevada Area

Henderson, Nv

Began as first employee of Vegas.com and assumed a number of roles throughout my career, eventually acting as Chief Operating Officer, overseeing hundreds of employees in areas including marketing, business development, software development, quality assurance, production support, IT, content, contact center, retail operations and administrative staff. - Oversaw hundreds of millions in annual gross sales. Grew overall sales by 10% from 2011-2013.- Oversaw a number of specific initiatives, including: - Negotiator on forming a partnership with the Las Vegas Convention and Visitors Authority to relaunch LasVegas.com as the destination's new website with e-commerce powered by Vegas.com. - Relaunch of mobile-optimized website, leading to 50% increase in mobile sales. - Launch of Vegas.com app, with hundreds of thousands of installs and millions in sales. - Expansion of social media marketing through Facebook, Twitter, Instagram and others, leading to one of the largest social presences of any Las Vegas tourism-related company.

Las Vegas, Nevada Area

Managed a group of hundreds of employees with multimillion-dollar annual budget. Businesses included daily and weekly newspapers and magazines and affiliated websites, along with a full-service video production company.- Oversight of editorial, advertising, production, distribution, research and technology teams.- Oversaw a number of specific initiatives, including: - Relaunch/rebrand of weekly business publication, leading to a 10% increase in advertising sales. - Redesign of local arts-entertainment weekly. - Launch of smartphone app, with tens of thousands of installs. - Launch of first paid social media, mobile search and search-engine campaigns for publications, which led to a 30% increase in traffic to websites and 50% growth in social media followers. - Launch of joint multimillion-dollar marketing and sales program with sister company Vegas.com.

Las Vegas, Nevada Area

Led team of more than 20 employees with multimillion-dollar annual budget for both offline and online marketing campaigns to drive e-commerce sales and overall visitation. Led effort to create unique self-generated content to position Vegas.com as experts about the city.Oversaw various disciplines, including:- SEM and SEO, primarily in-house.- Advertising campaigns, both online and offline, involved retargeting and segmentation.- Television campaigns, including script development, production, media placement and tracking.- Public relations efforts, including role as company spokesperson for television, radio and print interviews, both locally, nationally and internationally. Regular coverage in major national publications including USA Today, Forbes, The New York Times and others.- Outbound e-mail campaigns.- Domain name acquisition and management strategy.- Trademark, copyright and intellectual property management.- Data analytics utilizing various systems.