Bryan Allison Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Milwaukee, Wisconsin, Us

•Lead a team of business information analysts to deliver consumer insights for the ePayments division of Fiserv. Provide insights related to consumer behaviors, product performance, and financial forecasting for Fiserv's Online Bill Pay product. Regularly provide recommendations and performance insights to top national and regional financial institutions.•Work directly with the top 50 financial institutions to uncover opportunities and implement acquisition and adoption programs that include product and process improvements as well as large-scale marketing efforts ranging from branch-based promotions to multi-touch digital marketing campaigns.•Architected and implemented a robust email marketing system designed to trigger targeted consumer interactions. Supports a multi-tenant environment with configurable business rules that result in millions of consumer interactions each year. Constantly innovating to support market requirements such as responsive design and new email deliverability and opt-out requirements.•Participated on the ePayments division leadership team to inform product strategy, financial forecasting, marketing strategy, and talent management. Contributorton both the annual operating and long-range planning process. •Lead and assist with the design, development, and presentation of consumer research efforts including focus groups, surveys, and in-depth analytical studies. Develop information for use in conference presentations, product marketing, consumer marketing, and long range planning.•Partner with product, marketing and account management to sell and support financial services solutions at institutions of all sizes. Activities include sales support, analysis, product launch/upgrade planning, billing support, and performance tracking.

Milwaukee, Wisconsin, Us

- Engaged internal business departments and external customers who required information for financial forecasting, revenue reporting, product development and management, marketing initiatives, and customer analysis. - Designed, developed and delivered a variety of information products from an enterprise data warehouse. - Performed extensive data analysis on subscriber behavior, product feature impact and marketing effectiveness. Created complex reports that became standards used throughout both internal and external reporting deliverables. - Automated deliverables and provided data feeds to support general consumer marketing and incentive-based programs.- Migrated and enhanced various applications including an email-based marketing system. Identified new complex business rules and created the data model and code to support new functionality including personalized marketing. - Trained other team members on various topics such as business rules and processes, performance tuning, information deliverable standards, and report development.

Mba, Information Technology

Bs, Mathematics And Computer Science