Head Of Experience Design And User Experience
Led firm that specialized in both digital services and its own proprietary SaaS product offering - generating over $2 million in annual revenue.• Led a team of 16 designers and developers• Oversaw multiple business functions including Sales, Account Management, User Experience Design, Product Management, and Development• Managed the company’s P&L and built/maintained relationships with vendors & contractors• Led the expansion of the company by adding a SaaS offering focused on an all-in-one digital marketing platform for franchisees• Following a lean startup approach, grew the SaaS business to over 1000 franchisee operators• Designed and built Chick-fil-A.com which received 1.5M visitors monthly and continued to manage it for almost a decade• In addition to doing over 20 projects for Chick-fil-A, we helped numerous brands with their digital transformation - including Applebee’s, MaidRight, Honey Baked Ham, Doubletree Hotel Atlanta, American Diabetes Association, Legacy Property Group, Arthritis Foundation, and more