I am an entrepreneurial, highly-attuned business leader, exceptional storyteller, expansive and decisive brand strategist, and people developer. My highlights include launching two global products from ideation to in-market execution, relaunching a brand, turning a failed business around, building a multi-market experiential marketing pop-up shop, launching a medical school and winning multiple digital marketing awards.Prior to obtaining my MBA from Indiana University's Kelley School of Business, I was a nine-time award winning sports and criminal justice journalist. My employers included: NBA.com, Hearst Corporation (San Francisco Chronicle, San Antonio Express-News, and Albany Times Union), BleacherReport.com, and Yahoo! Sports. My strengths and passions include: • Brand and marketing strategy, including D2C and startup strategy• Brand Management • Identifying consumer insights through data analytics then transforming that information into a compelling story• Innovating through decisive, calculated risk-taking• Coaching, mentoring, and developing talent• Creating content that goes viral while driving consumer awareness and engagement• Enterprising and producing compelling stories through the written word and multimedia packages• Delivering on-air commentary (experience through such news outlets as CNN, MSNBC, CBC, and ESPN; http://www.youtube.com/user/BryanChuNBA).