Bryan Custer Email & Phone Number

Lumenal Lighting is a full service lighting contractor operating in Washington and Oregon. The service and special projects group (that's my world!) provides multi-location 24 hour on call services throughout the region, and excels at special projects in lighting and electrical that require special attention or are under challenging conditions and deadlines. We also have an exteriors division, with dedicated night and day crews that focus on exterior retrofits and upgrades. Additionally, our… Show more Lumenal Lighting is a full service lighting contractor operating in Washington and Oregon. The service and special projects group (that's my world!) provides multi-location 24 hour on call services throughout the region, and excels at special projects in lighting and electrical that require special attention or are under challenging conditions and deadlines. We also have an exteriors division, with dedicated night and day crews that focus on exterior retrofits and upgrades. Additionally, our special projects group can rapidly mobilize to handle most any client needs in facilities up to 150,000 square feet. We've tripled our capacity in the last year, and are anticipating similar growth for 2020. For larger projects, we "pass that upstairs" to the large commercial services group. If you need lighting or energy efficiency upgrades in your commercial structures, let Lumenal know. That's been our business for over 30 years. Show less

Ashland, Wisconsin

I had a wonderful 8+ years here with various impacts in business development, central purchasing, brand development, sales, and marketing.Highlights included leading the national rebranding campaign, managing sales, creating and managing the logistics program which grew from 25 to 187 semi trucks, initiating a central purchasing program, and creating marketing campaigns which included television, radio, print media, and website production for the parent company and several sister… Show more I had a wonderful 8+ years here with various impacts in business development, central purchasing, brand development, sales, and marketing.Highlights included leading the national rebranding campaign, managing sales, creating and managing the logistics program which grew from 25 to 187 semi trucks, initiating a central purchasing program, and creating marketing campaigns which included television, radio, print media, and website production for the parent company and several sister corporations held by the organization. Northern is a great company, with owners who really care! Show less

Littleton, Co

The largest challenge here was to create a distribution pipeline. I prospected for and hired a network of 20 independent sales representatives to initiate new distribution channels and continued pull through efforts with the architect and contractor communities for this faux stone polystyrene siding and accessory line. Additional responsibilities included creating and tracking the annual marketing budget, contract negotiations, producing creative content for radio, print, television, and the… Show more The largest challenge here was to create a distribution pipeline. I prospected for and hired a network of 20 independent sales representatives to initiate new distribution channels and continued pull through efforts with the architect and contractor communities for this faux stone polystyrene siding and accessory line. Additional responsibilities included creating and tracking the annual marketing budget, contract negotiations, producing creative content for radio, print, television, and the web, sales force training, and strategic planning. Show less

Sedro-Woolley, Wa

This company hired me to introduce its recycled pvc composite decking and trim products to the market. Our sales group focused on contractors to pull this product through, and participated in 30+ trade shows annually across the west coast to create consumer awareness. One of my notable highlights was to create a flame spread video of Amerideck and its top competitors, thus showcasing the flame resistant properties of pvc decking to a market predominantly saturated with HDPE decking at the time.… Show more This company hired me to introduce its recycled pvc composite decking and trim products to the market. Our sales group focused on contractors to pull this product through, and participated in 30+ trade shows annually across the west coast to create consumer awareness. One of my notable highlights was to create a flame spread video of Amerideck and its top competitors, thus showcasing the flame resistant properties of pvc decking to a market predominantly saturated with HDPE decking at the time. The original video, created in Alaska because of the product benefits in wildfire areas, is still shown on the web today. It opened the market up wide for Amerideck as a top potential national competitor, and instantly differentiated it from the majority of other decking manufacturers of its time. Show less

Greater Seattle Area

It was fantastic being a part of this brand and industry leader. This was the first place I worked where we redefined the words "polished" and "top-line growth driven." It was also where I first began to understand true pull through sales as related to the entire supply chain, as my job required a tremendous amount of face time with end users and influencers, including real estate agents, contractors, homeowners, dealers, and distributors. The Pacific Northwest team was a top producer in… Show more It was fantastic being a part of this brand and industry leader. This was the first place I worked where we redefined the words "polished" and "top-line growth driven." It was also where I first began to understand true pull through sales as related to the entire supply chain, as my job required a tremendous amount of face time with end users and influencers, including real estate agents, contractors, homeowners, dealers, and distributors. The Pacific Northwest team was a top producer in siding sales during this time. I like to think we knew more about the competition than they knew about themselves. During my time here, I focused heavily on builder direct sales and on the wall interaction with siders and contractors. Show less

Appleton, Wi

It was here that I got my first serious exposure to the specifying community of architects and engineers. I was hired to prospect for and develop relationships with commercial decision makers and end users for the new construction division for this commerical roofer, which had previously only handled re-roofing projects. I utilized a pull-through strategy that focused intensely on the architectural and engineering community to develop this division, which included numerous product training… Show more It was here that I got my first serious exposure to the specifying community of architects and engineers. I was hired to prospect for and develop relationships with commercial decision makers and end users for the new construction division for this commerical roofer, which had previously only handled re-roofing projects. I utilized a pull-through strategy that focused intensely on the architectural and engineering community to develop this division, which included numerous product training sessions for these trade groups. The end goal was to get Great Lakes Roofing's commercial products specified on upcoming projects. Secondarily, my focus was to develop a database of general contractors engaged in new construction, and to work with the estimating team to bid on and secure these projects accordingly. Show less

Lynnwood, Wa

This was an outside sales position with responsibilities spanning Oregon, Washington, Hawaii, and parts of Alaska, calling on lumber yards, contractors, and big box stores. Primary job functions included introducing new products to market, sales force training, home shows, and commodities sales. My top accomplishment for this company was opening the state of Hawaii for our Louisiana Pacific product line, which resulted in millions of dollars of business for this regional distributor.Thank… Show more This was an outside sales position with responsibilities spanning Oregon, Washington, Hawaii, and parts of Alaska, calling on lumber yards, contractors, and big box stores. Primary job functions included introducing new products to market, sales force training, home shows, and commodities sales. My top accomplishment for this company was opening the state of Hawaii for our Louisiana Pacific product line, which resulted in millions of dollars of business for this regional distributor.Thank you to Frank Vandermeer, Dave Staudacher, and Brian Dickie for giving me my start in this industry. Show less