Bryan Doom Email & Phone Number

1-800 Contacts is a world-class service company disguised as the nation's leader in online contact lens sales. I work on their Beyond Lenses team assisting with product merchandising and brand narratives.

As Sr. PMM, I spearheaded the go-to-market strategy for a fintech SaaS product, laying the groundwork for its successful launch in a nascent category. This encompassed conducting market research, gathering customer insights, building sales enablement collateral, developing product positioning, messaging, and formulating a comprehensive multi-channel marketing strategy, posturing the product for a successful entry into the market.Lendio is a small business finance company with a mission to empower small business owners in the U.S. to not only survive but thrive. They achieve this by providing essential tools to better understand and manage cash flow, while also powering the largest marketplace for small business lending.*impacted by company RIF

As Director of Marketing, I held responsibility for driving brand strategy and managing all growth marketing channels, encompassing affiliates, influencers, social media, customer lifecycle management (CLM), and traditional media mix.Impact/results:-Grew sales from marketing automation by 8x-Increased social media followers by 431%-Boosted monthly sales by 1,900% to over $2MM-Stood up in-house and third party affiliate programsSmilelove was a disruptor in the dental industry, providing a direct-to-consumer teeth straightening solution for individuals who desired a more confident smile without breaking the bank. By offering affordable and accessible orthodontic care, the company revolutionized traditional practices during its operation.

Greater Salt Lake City Area

-Managed the on boarding and day-to-day relationships between direct affiliates, publisher networks, and Lendio-Analyzed and adjusted lead flow to optimize for internal KPIs-Developed dynamic payment structures and compensation packages to attract key affiliates

-Created content, managed social media, and leveraged traditional marketing mediums to develop new channels and improve existing ones-Optimized website structure and landing pages to improve conversion metrics, SERP rankings, and overall traffic volume

The American Marketing Association is the University of Utah's undergrad marketing club. It offers students the chance to network with like-minded students, faculty, and professionals and get a grasp on the field of marketing. I led a team to ensure that site-visits, fundraising, guest speakers, workshops, and the national AMA Conference were all available to students on campus.

The Athletic Marketing office is tasked with branding the University of Utah's athletics teams to local and national markets through sporting, traditional, and integrated marketing mediums. My responsibilities included developing and executing a marketing plan for the Women's Tennis, and Women's Gymnastics teams. These plans included traditional and digital marketing strategies as well as some promotional pieces.

Office Of Admissions

The Student Ambassador program serves as the face of the University of Utah to prospective students by offering tours, information sessions, and local/national recruitment events.

Greater Salt Lake City Area

Otis Elevators is a subsidiary of United Technologies Corporation and is the global leader in commercial elevators. At Otis, I conducted market research to develop a B2B cold-call Sales and Marketing strategy which I then executed.

Crimson Nights is one of the longest running late night student programming events in Utah, and also one of the largest in the nation. It serves to unite students, clubs, and the community for a few nights of entertainment throughout the academic year.

-Managed all things pertaining to the buying, marketing, selling, and shipping of snowboards

Clearlink is a large volume affiliate providing sales/leads for major television, phone, and internet companies across the US.

Bachelor Of Science (B.S.) Marketing, A-

Activities and Societies: ASUU, Union Programming Council, Beehive Honor Society, Student Amassador, American Marketing Association.

Spanish Language And Literature

International Business