Bryan Hatcher Email & Phone Number

San Antonio, Tx, Us

Oklahoma City, Oklahoma Area

• Responsible for planning, curating and measuring all customer-facing digital marketing and in-store promotional content.• Ensure that all content is consistent, on brand and supports the business’s key performance indicators.• Create yearly content calendars to ensure maximum digital and print coverage across all customer-facing channels.• Review and approve content for accuracy, completeness and correctness.

Everett, Washington, United States

• Delivered data-driven strategies to inform on customer segmentation, demographics and market forecasts.• Designed and built Electric Mirror's eCommerce marketplace and customer-facing web content.• Hired and trained the marketing and content teams.• Formulated the brand’s identity model and all creative standards.• Collaborated with eCommerce business partners to create solutions that delivered strong ROI on business goals.

Sidney, Nebraska, United States

• Creative Content Curation via a CMS• Brand Innovation• SEO Strategy and Execution• Product Messaging & Positioning • Digital & Mobile Strategy• Master Storyteller & Customer Advocate• Championed a comprehensive content marketing strategy for the Cabela’s brand and its 12 sub-brands, focusing on the primary audiences and support for business development initiatives.• Developed and maintained a 6, 12 and 18-month content calendar to ensure frictionless and proactive content flow across all channels.• Created Cabela's first magalog print platform. This magazine/catalog hybrid has proven successful at bridging the gap between selling product building brand equity.

Sidney, Nebraska, United States

• Directed and grew a team of content developers, including writers, editors, graphic designers, art directors, videographers and photographers.• Created and executed Cabela’s multichannel marketing campaigns, B2C and B2B strategies – including all mobile and social-media initiatives.

Plano, Texas, United States

• Directed regional and national advertising campaigns and multichannel strategies to heighten JCPenney’s brand relationship with customers.• Identified market trends and digital opportunities to develop creative solutions that differentiated JCPenney’s Men’s and Women’s fashion divisions.

Plano, Tx

• Drove standardization and implementation of marketing and creative processes across digital, print and social media channels.• Collaborated with leadership, sales, and key stakeholders to champion the company’s narrative and key differentiators.

Plano, Texas, United States

• Managed and executed the full content life cycle, from ideation, planning and development, through distribution and post analysis.• Led and mentored a team of six copywriters and two editors.

Plano, Texas, United States

• Created consistent and compelling B2C & B2B copy for digital product pages, print collateral and social media channels.

Bachelor Of Arts (B.A.), Mass Communications/Advertising

Bachelor Of Arts - Ba, English Language And Literature, General