Bryan Lim Email & Phone Number

Kuala Lumpur, MY

• Leads a team of Marketing Chapters which work cohesively to create comprehensive marketing for their inidividual squads under the agile structure.
• Resposible to ensure and maintain branding of the organization holistically.
• Responsible for assisting development of marketing communications, product positioning strategies and campaigns for the Non-Retail Banking segment of RHB. These portfolios managed include, but are not limited to: Group.
• Assists team on keeping updates to the latest Digital trends and advising on what formats or ads that the campaigns should buy into.
• Assisted in the revamp of RHB SME e-Retail Solution – a one-stop package for a SME’s loan which provides the necessary tools and services to start a business.
• Assisted in the launch of RHB SME Portal – a dedicated homepage for everything SME related from loan applications to the latest market news.Awards achieved:1)Marketing Excellence Awards 2021:-Excellence in B2B.

Kuala Lumpur, Malaysia

• Manages and maintains branding of the organization holistically.
• Responsible for development of marketing communications, product positioning strategies and campaigns for the Non-Retail Banking segment of RHB. These portfolios managed include, but are not limited to: Group.
• Communications materials for the above mentioned portfolios that require execution include:- Above-the-line- Below-the-line- Digital Media- Social Media
• Assists team on keeping updates to the latest Digital trends and advising on what formats or ads that the campaigns should buy into.
• Assisted in the revamp of RHB SME e-Retail Solution – a one-stop package for a SME’s loan which provides the necessary tools and services to start a business.
• Assisted in the launch of RHB SME Portal – a dedicated homepage for everything SME related from loan applications to the latest market news.

RHB Centre KL

• Focuses on the development of the Bank’s digital properties ranging from the internal digital infrastructure to the bank’s digital brand.
• Responsible for overseeing the Social Media engagement, working alongside community managers to further improve the bank’s digital presence on Social Media.
• Tasked to assist all Product Brand Marketing teams from advising the relevant digital advertisements buys, to overseeing that the digital campaigns are rolled out effectively.
• Assists on the development of Marketing Communications for Retail Banking segment of RHB. These portfolios managed include, but are not limited to RHB Now Internet & Mobile Banking and Bancasurrance products.

RHB Centre

Manages and maintains branding of the organization as well as the development of Marketing Communications for Retail Banking segment of RHB. These portfolios managed include, but are not limited to:- Consumer Products & Cards (Deposits, Personal Financing, ASB, Mortgages, etc)- RHB Now Internet & Mobile BankingCommunication materials for the above.

Menara 1MK, Mont Kiara

• Managed the social accounts of both Maxis and Hotlink, brands that are under Maxis Berhad: - Facebook - Twitter
• Frequently liaised with the client to ensure that the accounts are up-to-date with the latest offers on product/services and campaigns and to efficiently solve problems that arise.
• Worked closely with strategic & creative teams to identify and maximize opportunities to use information to improve the product/services and campaigns.
• Prepared timelines to ensure efficiency in meeting the deadlines of campaigns.

Menara 1MK, Mont Kiara

• Assisted Business Analyst Leader in developing tactical and strategic product/services and campaigns for the clients.
• Worked closely with Account Executives to identify and maximize opportunities to use information to improve the product/services and campaigns.
• Prepared monthly/quarterly and overall campaign reports.

Bachelor Of Arts (Ba), Business, Management, Marketing, 2Nd Upper

10,000 word Dissertation on Marketing & Advertising to Children: Explored and researched the effects of large organizations targeting.

Diploma In Business Administration, Business Administration And Management, General

Diploma course which explored the fundamentals of Business Administration.

Certificate In Hotel Management, Business Administration And Management, General

Took a brief course which provided training in Hotel Management for the Front Office up to Managerial levels.

High School.