• Leads a team of Marketing Chapters which work cohesively to create comprehensive marketing for their inidividual squads under the agile structure.• Resposible to ensure and maintain branding of the organization holistically.• Responsible for assisting development of marketing communications, product positioning strategies and campaigns for the Non-Retail Banking segment of RHB. These portfolios managed include, but are not limited to: Group Transaction Banking (RHB Reflex, Trade Finance, etc.), Group Business Banking (SME, Business CASA/FD, etc.).• Assists team on keeping updates to the latest Digital trends and advising on what formats or ads that the campaigns should buy into.• Assisted in the revamp of RHB SME e-Retail Solution – a one-stop package for a SME’s loan which provides the necessary tools and services to start a business.• Assisted in the launch of RHB SME Portal – a dedicated homepage for everything SME related from loan applications to the latest market news.Awards achieved:1)Marketing Excellence Awards 2021:-Excellence in B2B Marketing: Reflex Premium Plus (Silver)-Excellence in Brand Strategy : Project Open: From SRF to #JOMSAPOT, RHB Delivered Aid to Malaysian SMES When They Needed It Most (Silver)-Excellence in Consumer Insights / Market Research : Project Open (Bronze)-Excellence in Loyalty Marketing: Project Open (Silver)-Excellence in Marketing to a Specific Audience: Project Open(Bronze)2) Marketing Excellence Awards 2020:-Excellence in Corporate Social Responsibility: Project Open: Fastracking Aid to Malaysian SMEs (Bronze)-Excellence in Marketing to a Specific Audience: Project Open: Fastracking Aid to Malaysian SMEs (Bronze)

• Manages and maintains branding of the organization holistically.• Responsible for development of marketing communications, product positioning strategies and campaigns for the Non-Retail Banking segment of RHB. These portfolios managed include, but are not limited to: Group Transaction Banking (RHB Reflex, Trade Finance, etc.), Group Business Banking (SME, Business CASA/FD, etc.), RHB Insurance, Branch Brand Management (Branch Merchandise Display, Branch Upkeep and Signage).• Communications materials for the above mentioned portfolios that require execution include:- Above-the-line- Below-the-line- Digital Media- Social Media • Assists team on keeping updates to the latest Digital trends and advising on what formats or ads that the campaigns should buy into.• Assisted in the revamp of RHB SME e-Retail Solution – a one-stop package for a SME’s loan which provides the necessary tools and services to start a business.• Assisted in the launch of RHB SME Portal – a dedicated homepage for everything SME related from loan applications to the latest market news.

•Focuses on the development of the Bank’s digital properties ranging from the internal digital infrastructure to the bank’s digital brand.•Responsible for overseeing the Social Media engagement, working alongside community managers to further improve the bank’s digital presence on Social Media.•Tasked to assist all Product Brand Marketing teams from advising the relevant digital advertisements buys, to overseeing that the digital campaigns are rolled out effectively.•Assists on the development of Marketing Communications for Retail Banking segment of RHB. These portfolios managed include, but are not limited to RHB Now Internet & Mobile Banking and Bancasurrance products.

Manages and maintains branding of the organization as well as the development of Marketing Communications for Retail Banking segment of RHB. These portfolios managed include, but are not limited to:- Consumer Products & Cards (Deposits, Personal Financing, ASB, Mortgages, etc)- RHB Now Internet & Mobile BankingCommunication materials for the above mentioned portfolios that require execution include:- Above-the-line- Below-the-line- Digital Media- Social Media

• Managed the social accounts of both Maxis and Hotlink, brands that are under Maxis Berhad: - Facebook - Twitter• Frequently liaised with the client to ensure that the accounts are up-to-date with the latest offers on product/services and campaigns and to efficiently solve problems that arise.• Worked closely with strategic & creative teams to identify and maximize opportunities to use information to improve the product/services and campaigns.• Prepared timelines to ensure efficiency in meeting the deadlines of campaigns.

• Assisted Business Analyst Leader in developing tactical and strategic product/services and campaigns for the clients.• Worked closely with Account Executives to identify and maximize opportunities to use information to improve the product/services and campaigns.• Prepared monthly/quarterly and overall campaign reports.