- Integration of process and thinking across client teams, strategy and product areas- Develop and maintain a comprehensive social media strategy including crisis management - Lead the development of organization-wide social media management standards, policies and rules of engagement for social media- Work closely with client services, creative and tech teams, updating them regularly on campaign performance and issues.- Deliver reporting and in-depth analysis to wider teams that provides clients with unique and actionable insights.- Apply marketing research and development methods to learn and understand emerging trends, technologies and to communicate this knowledge through social campaigns.- Managing social advertising campaigns across multiple social networks including Facebook, Twitter, YouTube and more.- Monitor campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimize campaigns- Monitor day to day aspects of junior employees’ work to ensure high quality output and manage the group’s workload.Account: - Cadbury Dairy Malaysia, Oreo, Chipsmore Malaysia, Toblerone Singapore, Libresse Malaysia, innisfree Malaysia, Good Virtues Co. , Sunlife Malaysia, and UNICEF Malaysia.

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.• Lead the development of organization-wide social media management standards, policies and rules of engagement for social media• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.• Work with all brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.• Apply marketing research and development methods to learn and understand emerging trends, technologies and to communicate this knowledge through social campaigns.Account: • Carlsberg Somersby Malaysia, BIC Malaysia, GATSBY Malaysia, Bifesta Malaysia, Kiss Me, BCL., Watsons Malaysia, Revlon Malaysia and K-Palette Malaysia

• Social Media promotional/marketing campaigns• Social Media strategies• Competitive business analysis on social media platforms• Social Media community management• Social Media listening tool• Integrated digital campaigns• Monitor/Test social application • Update/research/analysis on social media landscape• Events live coverage through social media platforms• Videography/PhotographyAccounts:100PLUS Malaysia, F&N Fun Flavours, Acuvue Malaysia and Munchy’s Achievement:• MSA 2013 Gold Award - Best Use of Digital - F&N Unleashes the First Ever 'Surround' Gaming Experience - F&N Interflavine• MSA 2013 Silver Award - Best Use of Television - F&N Redefines TV into a Participative Gaming Hub - F&N Interflavine• MARKies Award 2013 Best Use of Apps - F&N Unleashes the First Ever 'Surround' Gaming Experience - F&N Interflavine• MARKies Award 2013 Best Idea - Social - 100PLUS brings the first ever social wedding to Malaysia - F&N Interflavine

● Marketing on CARI Online Advertising. ● Exploring, analyzing and studying the new target market for the company on online advertising.● Understanding client’s needs and expectations to tailor make advertising packages & products for each and every customer.● Continuously organizing and running new campaigns and promotion events to the target market .● Continuously coming up with new products & promotions to compete with current market's expectation (Including studying and analyzing the market's trend in online advertising area).● Maintaining relationship with company's corporate clients/partners/customers by doing PR.● Attending formal/informal event invitation from outsiders on behalf of the company to explore and market company's product.● Support on issues related to Sales and Online Advertising by standing by 24/7 for the clients.● Organize online media contest for clients. ( Such as, prize winning contest and movie screening contest )● Self involved in online campaign partnership various corporate partners of the company. A few of the main partners are Fxopen, Astro, NTV 7, World Vision Malaysia, iTakios.com, RunUp and GPS Bay.