Bryan Simon Email & Phone Number

San Diego, California, United States

San Diego, Ca

Greater San Diego Area

Oversee digital marketing strategy and execution on Qualcomm.com. Manage a team with global responsibility for the digital presence of Qualcomm's products and solutions, analytics, site infrastructure and operations, SEO, and UX/Design.

Encinitas, California, United States

Cincinnati, Ohio Area

Senior Digital Marketing Manager for Global Batteries, NA Hair Care and Global Color. Influence digital strategy and lead digital innovation and analytics for the following brands: Duracell, Duracell Powermat, Aussie, Herbal Essences, Head & Shoulders, Pantene, Fekkai, Clairol & Vidal Sassoon.

Led the launch of a new profiling capability to more than 11,000 R&D employees globally. •Project met or exceeded all Quality of Delivery & Quality of Launch TargetsOverall QoD – 108%Timing – 100% (launched on time)Cost – 100% (delivered on budget)Scope – 133% (additional scope delivered vs. baseline)Quality – 100% (0 critical incidents in first 3 months)Overall QoL – 126%Adoption – 148% - Awareness (146%) - Trial (196%) - Loyalty (103%)User Satisfaction – 114%Client Satisfaction – 116%

Created holistic vision & plan to revamp & integrate all aspects of the Rx business planning & execution process. Aligned cross functional teams & Rx Lead Team to the plan. Led teams through project design, execution & delivery. Project NPV > $10.5M, in its first year it reduced advertising review time by 55%, provided real time status to more than 1,300 marketing deliverables & substantially improved transparency & decision making within the business•Led a team of people spanning 8 functions, two partner companies, & multiple external agencies•Regularly presented project recos & updates to Pharma VP & his lead team•Project met or exceeded all Quality of Delivery & Quality of Launch Targets•Managed all planning & execution components of P&G’s largest initiative in 2008 (Actonel - Once a Month). •Reduced median advertising review time from 22 days to 9.5 while simultaneously managing a 50% increase in advertising volume•Project nominated by VP & selected as runner up for the 2008 Brand Building Award - “Best Organizational Capability Building” •Presented project at User Conference (2,000+ attendees)•Managed the work of 11 contractors and 1 employee

Responsible for identifying, designing and launching tools to improve global collaboration within P&G Pharmaceutical business.•Led benchmarking efforts to evaluate P&G capabilities vs. competition•Led business through vendor evaluation and selection process•Employed unique, never before used techniques to objectively evaluate system “usability”•Managed the work of 2 contractors•Selected (out of >250 candidates) to receive the “Distinctive Value Award” for my leadership & results on this project•Promoted at the duration of this project•Project met or exceeded all Quality of Delivery & Quality of Launch TargetsTiming - 96% (project launched within 2 weeks of baseline)Cost – 105% (delivered under budget)Scope – 100% (All functional requirements delivered)Quality – 100% (0 Critical incidents in 1st 3 months)Adoption – 95% vs. targetUser Satisfaction – 105% vs. target Client Satisfaction – 115% vs. target

Successfully managed a project which migrated 1,500+ users in North America & 500+ users in Western Europe from Windows 95 to Windows NT. I led several teams (30+ people) consisting of contractors, HP & P&G employees with levels ranging from Administrator to section head. Created a streamlined transition process that reduced migration time from 3-5 years down to <6 months. Energized team to deliver the cutover within new reduced timeline and achieved exceptional User Satisfaction Scores. Project was recognized as the most successful and non-disruptive deployments of its kind. My switchover plan became the standard for all future projects.

Responsible for all aspects of the initial rollout of Oracle’s Thesaurus Management System (TMS). Became the expert on this new and complex system designed to help manage all of our clinical trials. Within the first year I identified, designed and developed a major enhancement which significantly increased efficiency, data accuracy and led to $200M in cost avoidance.•Responsible for all validation aspects (including design documents, installation guides, back out procedures, IQ/OQ, test scripts, change control, audit trail, signatures, central record filing, etc) of initial launch & subsequent upgrades•Passed all internal & external audits - Received & maintained FDA’s CRF 21 Part 11 Compliance•Identified & led a subproject to integrate 2 of the largest applications in Health Care. This project fixed a significant data inconsistency problem & as a result, removed P&G’s risk of losing compliance with the FDA•Presented at Oracle/TMS User Group Conference - (1,000+ attendees)