Brayan Rodriguez

Brayan Rodriguez Email and Phone Number

Paid Media Manager, Digital Media & Marketing Strategist. @ GroupM Nexus
new york, united states
Brayan Rodriguez's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Brayan Rodriguez

Paid media manager responsable of the develop and execution of strategic marketing campaigns for clients across multiple media – paid social, search, display, video, and programmatic. Team leader with an extended experience managing and training junior and senior members of the organization, capable of managing the planing, implementation, reporting and all the operation aspects of the paid media world, working closely with clients and internal departments in order to deliver the expected results for the account.

Brayan Rodriguez's Current Company Details
GroupM Nexus

Groupm Nexus

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Paid Media Manager, Digital Media & Marketing Strategist.
new york, united states
Employees:
6978
Brayan Rodriguez Work Experience Details
  • Groupm Nexus
    Paid Social Manager
    Groupm Nexus Jun 2021 - Present
    Bogotá, Co | Cdmx, Mx | New York, New York
    Successfully managed different teams of 5+ executives and senior executives, leading to improved collaboration and communication within the department, resulting in a decrease in project turnaround time.Managed and optimized paid social campaigns with a monthly investment exceeding $10 million for leading brands in diverse industries like Uber, Abbot, Adobe and Signet. Resulting in excellent scores in agency and client feedbacks to the team.Developed and implemented streamlined processes for the team of media buyers, resulting in a 20% increase in efficiency and meeting client expectations within tight deadlines.Constantly optimizing ad targeting and different strategies, leading to a 15% decrease in cost per acquisition (CPA) and a 30% increase in return on ad spend (ROAS) in the past 3 months.
  • Brak Media Agency
    Social Director - Digital Marketing Strategist
    Brak Media Agency Jan 2018 - Nov 2022
    Bogotá, Distrito Capital, Colombia
    Managed a team of 5 copywriters, designers, and media buyers in executing digital marketing campaigns for musicians and recording studios in the music industry.Planned and executed targeted digital marketing campaigns for musicians and recording studios, resulting in an increase in album sales and a 60% increase in studio bookings.Managed the creative aspects of campaigns, designing visually compelling ads and creating engaging media content.Planned and executed targeted paid social campaigns for music releases, production masterclasses, and recording sessions, resulting in a signifficant increases in audio streams, tickets sold and sessions booked.
  • Buentipo Anchor
    Senior Media Buyer
    Buentipo Anchor Nov 2020 - Jun 2021
    Bogotá, Distrito Capital, Colombia
    Managed the implementation and optimization of advertising campaigns across multiple channels, including social media, search, programmatic, display, and video.Increased campaign performance through continuous monitoring and analysis of key metrics such as click-through rates (CTR), conversion rates (CVR), and return on ad spend (ROAS).Collaborated with cross-functional teams to design effective media plans that align with business objectives, resulting in a 15% increase in brand awareness.Delivered client facing presentations on media buy performance, resulting in an increase in client satisfaction scores.Implemented improved pacing techniques that reduced campaign overspending by 18%, resulting in cost savings of $100,000.

Brayan Rodriguez Education Details

Frequently Asked Questions about Brayan Rodriguez

What company does Brayan Rodriguez work for?

Brayan Rodriguez works for Groupm Nexus

What is Brayan Rodriguez's role at the current company?

Brayan Rodriguez's current role is Paid Media Manager, Digital Media & Marketing Strategist..

What schools did Brayan Rodriguez attend?

Brayan Rodriguez attended Northwestern University, Ie Business School, International Business Management Institute (Ibmi), University Of Illinois At Urbana-Champaign, Berklee College Of Music.

Who are Brayan Rodriguez's colleagues?

Brayan Rodriguez's colleagues are Luigi Manfreda, Disianika Intan Kinanti, Clery Johana Sanchez, Dayana Sheenet P., Nicky Le Roux, Renzo Quiza, Efe Tuncay.

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