Bryant Whelan Email & Phone Number

Gulfport, Ms

Executive management of full service advertising agency with focus on digital and social media marketing strategies servicing travel, tourism, seafood, utility, and economic development industries. Led agency strategic planning process to refine company brand and organizational structure, setting short and long term growth and profit goals for the agency.Oversaw financial management and streamline processes and organization to significantly increase net profit over previous… Show more Executive management of full service advertising agency with focus on digital and social media marketing strategies servicing travel, tourism, seafood, utility, and economic development industries. Led agency strategic planning process to refine company brand and organizational structure, setting short and long term growth and profit goals for the agency.Oversaw financial management and streamline processes and organization to significantly increase net profit over previous year. Member of Leadership Gulf Coast Class of 2017. Show less

Ocean Springs, Mississippi

Marketing consultation for environmental, outdoor recreation, tourism and arts accounts in Georgia, North Carolina, Mississippi. Texas and Brazil.Keep My Planet GreenCreated brand platform for start-up Atlanta-based environmental company selling carbon offsets. Oversaw website development and design, and wrote copy for online content, sales materials, videos, press releases and blogs. Managed social media content curation platform.Nantahala Outdoor CenterWrote new brand… Show more Marketing consultation for environmental, outdoor recreation, tourism and arts accounts in Georgia, North Carolina, Mississippi. Texas and Brazil.Keep My Planet GreenCreated brand platform for start-up Atlanta-based environmental company selling carbon offsets. Oversaw website development and design, and wrote copy for online content, sales materials, videos, press releases and blogs. Managed social media content curation platform.Nantahala Outdoor CenterWrote new brand plan and managed agency/client relationship as project manager for website redesign for leading outdoor adventure travel center with whitewater rafting, lodging, zip line adventures and retail locations in three states.Cinnamon ShoreWrote content and oversaw and design of online destination rental marketing component for upscale beach vacation resort community in Port Aransas, Texas.Evo Sustainable Goods Conducted retail channel research, prepared competitive analysis and wrote marketing material for environmentally friendly housewares company based in Brazil.The Mary C. O'Keefe Cultural Center of Arts & EducationDirected Museum Assessment Program to include peer reviews, focus group planning and oversight, project management and report writing. Wrote and secured operational grant funding. Show less

Ocean Springs, Ms

Strategic management, promotion and operation of keystone nonprofit community cultural center. Served as public spokesperson, conducting speeches, making media appearances, and building relationships with government, corporate and civic leaders. Created programming, oversaw fundraising and events, generated sponsorships and secured grants totaling 25 percent of annual budget. Developed and managed annual budget with multiple profit centers, supervising staff of 5 and numerous contract employees… Show more Strategic management, promotion and operation of keystone nonprofit community cultural center. Served as public spokesperson, conducting speeches, making media appearances, and building relationships with government, corporate and civic leaders. Created programming, oversaw fundraising and events, generated sponsorships and secured grants totaling 25 percent of annual budget. Developed and managed annual budget with multiple profit centers, supervising staff of 5 and numerous contract employees and volunteers. Received 2013 Anchor Award for Non-Profit of the Year by the Jackson County Chamber of Commerce.Established new programs to include:Young Ambassador ProgramAimed to forge relationships with youth and families by offering free memberships to all school age children. Secured $2500 sponsorship from the Bacot/McCarty Foundation and partnered with Jackson County school system for promotion. Increased total memberships by 65 percent. Secured additional $5,000 grant from The Brown Foundation to expand the program into neighboring counties.Art by the Sea RetreatsCreated arts education tourism program to attract visitors nationwide to Ocean Springs and The Mary C for arts “learning vacations." Secured $10,000 grant from Mississippi Development Authority and attracted participants from 4 states for multi-day retreats. Marketing and social media garnered thousands of hits to a dedicated website with unique visitors from 50 states and multiple countries in 6 months.Mary C. Reads!Literary arts program developed to encourage a love of reading and establish The Mary C as a hub for authors, reading programs and writing encouragement. Secured $5,000 sponsorship from the Ocean Springs Chamber of Commerce. Programs included a city-wide community read, free book distribution, writing workshops, author book signings and readings, including talks by 8 Mississippi authors, a youth storytelling program and the first annual Dr. Seuss Birthday party attended by over 400. Show less

Mobile, Al

Secured $40 million in new account acquisitions during my tenure, sourcing national prospects, spearheading RFP development, writing presentations, assigning teams and leading presentations.Developed agency’s creative strategy process, conceived client brand strategies, wrote marketing plans, and oversaw communications programs for campaigns that received numerous industry awards. Supervised account service teams in client project management including media planning… Show more Secured $40 million in new account acquisitions during my tenure, sourcing national prospects, spearheading RFP development, writing presentations, assigning teams and leading presentations.Developed agency’s creative strategy process, conceived client brand strategies, wrote marketing plans, and oversaw communications programs for campaigns that received numerous industry awards. Supervised account service teams in client project management including media planning, multi-channel promotions, working with public relations teams, overseeing creative development for broadcast, online, print, social and alternative media.Wrote branding strategies for Blue Cross and Blue Shield of Alabama, CollegeCounts 529, and IP Casino Resort Spa.Appointed to the American Association of Advertising Agencies New Business Council. Show less

Developed marketing strategies and served as advertising account team leader for agency healthcare and financial clients.Led strategic marketing initiatives and campaigns for Baptist Healthcare Group, the largest healthcare network in Middle Tennessee with 17 locations.

Corporate marketing communications for multiple building product groups, working directly with division group heads. Developed promotional concepts for building trade advertising and collateral material.Wrote copy, hired graphic designers and illustrators, conceived and wrote sales incentive plans, and oversaw development of advertising and collateral materials.

Planned marketing initiatives for “Business Responds to AIDS” campaign for the US Centers for Disease Control.

Edinburgh, Scotland

Planned and led all strategic advertising and communications initiatives for the health education board of Scotland, the Scottish government's equivalent to the U.S. Centers for Disease Control. Focus areas included heart health, teens and alcohol, AIDS awareness, healthy eating and nutrition and healthy lifestyle promotion. Led marketing and promotions for RoyScot Financial Services, a division of the Royal Bank of Scotland. Increased client spending organically by 25 percent in… Show more Planned and led all strategic advertising and communications initiatives for the health education board of Scotland, the Scottish government's equivalent to the U.S. Centers for Disease Control. Focus areas included heart health, teens and alcohol, AIDS awareness, healthy eating and nutrition and healthy lifestyle promotion. Led marketing and promotions for RoyScot Financial Services, a division of the Royal Bank of Scotland. Increased client spending organically by 25 percent in two years through creation and initiation of new marketing programs.Prior to being named Account Director, served as Senior Art Director, winning numerous industry awards for my creative work. Show less

Atlanta, Ga

Oversaw staff of three designers, production manager, media buyer/copywriter and account executive in brand development, national advertising, design and communications for clients in resort, tourism, hospitality, financial and real estate industries. Served on executive board; supervised staff of designers, writers, media planning and production managers, oversaw department finances and won numerous creative awards.Accounts included Sandcastle Resorts, Palm Beach Hilton, Marco… Show more Oversaw staff of three designers, production manager, media buyer/copywriter and account executive in brand development, national advertising, design and communications for clients in resort, tourism, hospitality, financial and real estate industries. Served on executive board; supervised staff of designers, writers, media planning and production managers, oversaw department finances and won numerous creative awards.Accounts included Sandcastle Resorts, Palm Beach Hilton, Marco Beach Hilton, and Sandestin Beach Hilton. Show less