Margaret Bryant Email & Phone Number

As Director at Orca Book Publishers, I manage the sales process for print and ebooks through key accounts, in-house reps and commission sales forces.At Orca we produce the very best books for kids and teens, with a focus on diversity and with a particular interest in indigenous contributors.We sell and distribute 14 additional publishers making our title list unparalleled in the industry. I especially enjoy onboarding new publishers including Pembroke Publishers, Québec Amérique, Running the Goat Books and Broadsides, and Medicine Wheel Entertainment.

Toronto, On

As Sales and Marketing Director at Dundurn Press, I strategically directed sales and marketing for the independent Canadian publisher, producing 100 books each year. I nurtured relationships with authors, key accounts including Amazon and Indigo, and distributors. Along with my team, I spearheaded social media management, and we executed social media strategy for both the entire company and the authors.I also lead an international salesforce and head office marketing team. I love efficiency, and I create and establish processes that optimize operations and contain costs.► Sales & Marketing Highlights● Achieving consistent, sustainable sales growth● Acquiring 50+ Canadian-authored titles, including a variety of bestsellers—generated considerable revenue● Pioneering the development of innovative XML-driven websites, saving countless hours, enhancing efficiency, and amplifying accuracy of data distributed to stakeholders and on the web● Eliminating 20+ hours of work per book, implementing a 20-week CRM process to continuously update authors● Igniting a marked increase in referrals and recurring authors by shifting marketing focus towards community building and holding #DundurnCoffee events to facilitate networking and connections► Leadership Highlights● Manage a very large sales and marketing budget as well as inventory● Coaching approximately 90 sales representatives in Canada, US, and UK, and 9 head office staff including sales manager, publicists, metadata administrator, community manager, copywriter, and marketing team● Championing company-wide operations changes to accommodate US key account requirements and deadlines by partnering with every department including production and design, editorial, publishing, and contracts● Guiding the copywriter and grants analyst to write grants, securing considerable funding to support Canadian publishing● Serving as a key contributor, ensuring the successful acquisition of 5 Canadian publishers

Toronto, Canada Area

I joined the Literary Press Group to revitalize their sales and marketing strategies. Overseeing a portfolio of 32 independent publishers within the collective publishers’ association, I led a team of sales representatives across Canada as well as a marketing associate. Additionally, I organized sales conferences and catalogue mailings to further scale the business.A few of my most noteworthy contributions included:● Repairing a fragmented yet vital relationship with Indigo by leveraging my own deep understanding of Indigo requirements, and serving as a liaison between the buyers and publishers ● Reducing catalogue delays to almost zero by overhauling a formalized process and communicating clear and manageable expectations to publishers

Markham, On

At Firefly Books, I oversaw all aspects of marketing and advertising for the established non-fiction publisher. I developed and executed marketing campaigns, which included advertising, direct mail, print and premium promotional materials as well as in-store merchandising.A few select milestones included:● Administering an ample advertising and co-op budget● Negotiating advertising agreements with well-known publications including The Globe and Mail, Canadian Geographic, and Publishers Weekly, achieving significant cost savings● Conceptualizing “insta-displays,” leveraging thematic, branded merchandise to enhance in-store displays. Firefly earned 2 consecutive nominations for the Canadian Bookseller Association Marketing Achievement Award as a result of this campaign.

Toronto, On

After building a strong foundation in sales with John Wiley & Sons Canada, and then Stoddart Publishing, I made a career transition into Category Management with Chapters Indigo.Within this role I made sure the right titles were on shelves and in stock in our distribution center. A few accomplishments during my time at Indigo included:● Securing and implementing a partnership with Frommers, the 1st fully-branded in-store section. I collaborated closely with marketing and each region to carefully curate geographically suitable travel guides● Closely monitoring market trends and developing and maintaining the list of top 10,000 titles, while consistently exceeding financial objectives including sales, gross margin inventory, and co-op targets● Conceiving and establishing an intranet landing page to promote upcoming titles and encourage advanced reading and reviews. This also contributed to a considerable boost in employee morale and enthusiasm for new books.

Honours Bachelor Of Environmental Studies

Studied abroad for 1 year at the Université de Lausanne in Lausanne, Switzerland

Editing Indigenous Manuscripts

Sales Management, Key Account Management, Accounting Courses, Being An Effective Negotiator

Print Production Management

Marketing Coursework

Certificat Semestriel De Langue Française, Niveau Supérieur, French