Sales associate within the Linear/Cable landscape, managing cable ad deals for several Fortune 500 companies across multiple Music and Entertainment TV networks to include Paramount, MTV, Comedy Central, TV Land, and Nick @ NiteOversee client accounts with budgets exceeding $1M (Uber, Nestle, Nationwide, Church and Dwight, etc.) ensuring that all client needs are met within their individual campaignsCollaborate with Sales, Copy, Pricing and Inventory Teams to define and achieve various client goals throughout the broadcast yearEffectively manage client impressions to optimize the visibility and reach of advertisements, ensuring they reach their targeted audience by offering packages, providing feedback, and maintaining constant communication throughout the quarter

Created more than 10 pieces of social media content for NFL Operations on Twitter and Facebook, including writing copy and editing videos Analyzed data and optimized paid media budget allocation for multi-million dollar campaigns Participated with account executives and mentors in creating digital content strategies for clients NFL Operations, U.S. Department of Health and Human Services (HHS), and Visit Alexandria Kept inventory of Ads on vendor file folders, RFI Database, and Tracker to maintain accuracy

Assisted in bridging the relationship between record labels and music artists for college audiences through strategic marketing strategiesBrainstormed campaigns/promotions that created meaningful connections for clients and their target marketPitched brand partnership ideas and collaborated with team members to formulate marketing schemes and execution of ideas

Collaborated with Marketing team to help execute Influencer Marketing Strategy designed to help staff influence + grow local businesses Updated media contact lists to maintain accuracy + facilitate communication with ambassadors to drive accountability Conducted outreach via conferences and promoted member businesses via social media, expanding community and entrepreneurial advancement and publicizing economic opportunities within Greensboro

Participated with account executives with management of vendor relations for clients Smartly.io and Solera Researched and updated client media lists (200+ contacts) identifying resources that could be leveraged for the company. Disseminated email flags to clients highlighting competitor information gathered from industry articles.Participated in team meetings & pitching exercises for PAN clients; including three creative client pitches and blog posts for client Smartly.io