Brynjulfur Gudmundsson Email & Phone Number

Iceland

Iceland

Reykjavík, Iceland

• Progressed to Artasan’s managing director as a result of consistently outstanding performance; surpassing expectations• Led across strategy, planning, operations, product development, sales, distribution, budgets, P&L and customer relations • C-level/board adviser on competitor analysis and market changes; influencing top-level strategic & operational decisions• Returned the company to profitability in just 2 years by divesting unprofitable business units & cutting headcount by 45%• Drove record YoY profits growth; boosting revenue by 270%, margins by 560% and EBITDA by 20.679% from 2m to 320m ISK • Devised and implemented visionary strategy & promoted a culture of high ambition to take the company to the next level • Established/maintained close relations with major clients; building trust, meeting needs & enhancing the firm’s reputation • Identified, appraised and capitalised on opportunities to expand across generics, OTC, vitamins, minerals & supplements• Spearheaded three acquisitions worth 875m ISK; overseeing due diligence, regulatory compliance & seamless integration• Restructured operations to optimise performance, drive efficiencies, empower staff & ensure future commercial growth • Introduced robust financial controls and management reporting and implemented new POS and Salesforce CRM systems• Negotiated advantageous contracts with global and local suppliers and increased the number of suppliers from four to 59• Nurtured talent, built high-performing teams, increased staff satisfaction scores and won prestigious model firm awards• Upskilled, re-energised and inspired sales & marketing teams through updated appraisal systems; enhancing performance • Worked alongside the parent company CEO, chair, executives and key partners as a trusted management team member• Set up and chaired the Federation of Trade & Services OTC lobbying group; promoting change, innovation & deregulation

Iceland

• Played a key role building Artasan from scratch as a sales and marketing manager; driving growth and market expansion • Designed and implemented sales, marketing, business and operational plans and managed a portfolio of key accounts • Grew overall sales by 40% and across key brands including Voltaren (108%), Otrivin (101%) & Nicotinell (21%); beating targets• Held full P&L responsibility for the strategic development and management of the high-profile Novartis OTC account • Successfully launched several highly profitable new brands, products and line extensions to grow revenue & market share• Achieved unparalleled distribution of 51-100% across convenience stores, service stations, supermarkets and discounters• Controlled budgets/costs, streamlined systems and processes, drove efficiencies and optimised performance against KPIs • Recruited, trained and appraised sales representatives, tackled underperformance and championed greater staff autonomy

Iceland

London, England Metropolitan Area

• Advised blue-chip clients Pfizer & Cerner as an Accenture business systems analyst and Health & Sciences Group member• Collaborated with on/off-shore & outsourced development teams in Spain & India to deliver innovative business solutions • Analysed, tested and rolled out a European financial shared services centre accounts reporting solution to remit/deadline• Contributed to a UK government/NHS computer systems modernisation project as a consultant, trainer & troubleshooter

London, England, United Kingdom

• Created/implemented international marketing strategy for ARRI, a global leader in camera/lighting systems manufacture • Advised senior managers on strategic direction, sales, marketing & forecasting; presenting recommendations at top-level • Developed market intelligence and streamlined analysis/reporting systems to cut generation time from 2 weeks to 1 day • Drove expansion across EU and Asian markets and guided agents and distributors on new products and sales strategies

Mba

Bsc, International Marketing Management