Brynne Feldman Email & Phone Number

Houston, Texas Area

I drive marketing strategy for the western region of NVA's acquired pet resorts division; our ever-growing network of dedicated, passionate pet care businesses and leaders.

Houston, Texas Area

· Led team of 15+ department managers in business marketing strategy; creating unique, targeted programs while maintaining a cohesive, unified brand.· Developed all marketing, advertising, events, promotions and sales initiatives across two multi-million dollar business locations. · Designed company website; responsible for continually creating and updating content and pages. Utilized analytics to interpret and predict website traffic, continually revising and revamping user experience to drive conversions. · Created company’s first ever lead nurturing program that increased website conversions and new client leads by over 300% by utilizing CTA’s, landing pages, lead capture forms and drip campaigns. · Launched complete website makeovers and rebrands in 2013 and 2019.· Maintained top SEO results and created a comprehensive, ever-evolving PPC strategy. Closely monitored competitive market and internal business climate to make informed investments and drive sales.· Cultivated WOM marketing strategy and assets to drive brand awareness, advocacy and loyalty among customers and community leaders. Grew company review count to over 700 5-star reviews across platforms, one of the highest of any pet resort in the nation.· Owned the brand’s presence across social channels, including sites like Facebook, Instagram and YouTube. Responsible for daily execution and monitoring of all postings, content creation, user engagement and reputation management. Grew online audience by over 650%.· Designed annual marketing plan and budget with investment recommendations with accompanying ROI forecasts. Decreased total marketing spend by 50% in first three years by taking on graphic design and PR within my position while growing ROI.· Fulfilled all promotional material needs across organization with hands-on graphic design, photography and videography skills. Produced over 20 complete marketing campaigns annually.

Houston, Texas Area

· Managed Houston Press and HoustonPress.com social media platforms and content, including engagement with an audience size of over 300,000 users.· Developed marketing collateral, media kits, email newsletters, advertising campaigns and sponsorship proposals.· Led product development and launch of Voice Daily Deals® digital sales platform.· Planned and executed all Houston Press signature events including Artopia®, Menu of Menus®, Houston Press Summer Fest® and Houston Press Music Awards®. Managed key sponsorships, ticket sales, budgeting, and all promotions across print and web.· Directly managed Houston Press Street Team made up of 15+ employees responsible for representing Houston Press at various events.· Sold advertising campaigns, event sponsorships, and managed client accounts.

Austin, Texas Area

· Leading CRM Software for Fundraising, P2P, Marketing and Advocacy for NonProfits.· Developed digital content and lead nurturing campaigns to drive awareness of CRM Software.· Created product demonstration tools to support client acquisition.· Partnered with sales team to support lead gen, data acquisition and conversion metrics.· Implemented digital and social campaigns to drive awareness of new product capabilities.· Analyzed and reported on digital marketing ROI to inform strategy development and evolvement.