Brian Yu Email & Phone Number

Taipei City, Taiwan, Taiwan

Taiwan

• Provide strategic pricing guidance and negotiation tactics to account managers for Automotive Market in Korea and Japan.• Conduct P&L analysis and simulations to support internal cross-function stakeholders in strategic decision-making.• Establish and enhanced Price Management Process using SalesForce, leading to improved efficiency.• Analyzed and maintained comprehensive datasets from external and internal sources to inform pricing strategies for ongoing projects.• Responsible for routine and ad-hoc pricing and analytics reports (weekly/monthly/quarterly), automating processes for efficient distribution to key stakeholders, including the leadership team.• Developed detailed reports capturing division sales, supply chain relationships, and market opportunities to support commercial strategic decisions.• Coordinate with plant and NPI teams to meet cost targets and enhance division profitability.• Ad-hoc tasks requested by Product Line Managers and Management team.

Taipei, Taiwan

• Establish Continental pricing strategies and pricing system maintenance for Taiwan Market • Complete ownership of Taiwan Market product portfolio for all product lines; support and provide pricing guidance for multiple channels.• Provide guidance for pricing actions to improve profit within market realities • Supervise product discount/promotions to avoid unnecessary spending and ensure competitive price position (both internal and external) on monthly basis.• Ensure that Pricing Management is implemented locally within the strategic framework as set out by the corporate • Responsible for brand margin at sell-in and sell-out levels, of Continental brands and competitor brands from information sourced through compliant sources• Price and promotion maintenance of Taiwan Market through the SAP• Oversee sales activities to ensure daily operation is done in accordance with commercial policy, including discount rate, bonus given out, special discount etc.• Commercial policy development based on market trend and customer demand, maximize business growth opportunity and operational efficiency aligning with strategic long term company goals4Ps of Marketing Mix Completed:✔Price✔Product✔Promotion

Taipei City, Taiwan

• Product strategy development for Ford Mondeo, Ford Mustang and Ford Tourneo Connect (long term and short term); including pricing strategy, product features, product position, product launch plan, and product road map• Project leader for cross-function teams coordination to develop go-to-market plans for new product launch.• Competitor intelligence gathering and market analysis • Co-work with Asia Pacific Team for market strategy development and market volume forecast• Product P/L analysis and evaluation• Lead coordinator for Ford product portfolio equipment pricing strategy• Conduct on-going market research and development for future product portfolioAchievement:Responsible for Ford Mondeo mid-cycle launch, including 1) cross function team coordination 2) successful pricing strategy 3) marketing campaign with TVC and OTV that resulted huge momentum boost to sales and showroom traffic.4Ps of Marketing Mix Completed:✔Product✔Promotion

Taiwan

• Develop marketing campaigns and implement repurchase/referral programs to stipulate sales. • Assist Ford dealer network with business plans to achieve revenue and retention target through marketing campaigns.• Agency management for brand activities and supervision to ensure brand guidelines are followed• Analyze and monitor dealer data to identify ways to improve dealership performance and profitability.• Marketing platform monitor, marketing tools/ website maintenance, CRM management • Monitor and control variable budget for marketing programs to avoid overruns• Budget planning and management for aftersales business groupAchievement: • Established campaign structure and guidelines as benchmarks that improved campaign planning efficiency.• Successful repurchase/referral campaign that lead to 10% sales increase4Ps of Marketing Mix Completed:✔Promotion

Taipei, Taiwan

• Product Manager for multiple categories for Tommy Hilfiger (Swim trunks, hoodies, polos, t-shirts, rugby shirts) - Managed and supervised end to end operation of entire production cycle; including both sample/bulk developments and productions - Managed annual order placement for fabric and accessories to reduce unforeseen costs.• Achieved strong business relationship and supplier development for in-house materials, decreased operation cost (MOQ charges and etc.) - Price and leadtime negotiation with suppliers and venders• Improved work SOP and facilitated strong communication for all parties to achieve quick production cycle, including oversea factory visit, improved efficiency and shipment rate. - Supervised production, improved products quality standard and shipment date. Increased customer retention for core items. - Lead strong factory management to utilize production capacity, resolved challenges and improved portfolio profitability.

Taipei, Taiwan

• Account sales management and relationship building with customers from U.S (Athleta, TNF, Lululemon & etc.) • Standardized daily operation and minimized errors and development cost, and order retentions. • Coordinated and participated exhibitions in Taiwan & U.S• Managed product development and sourcing, increased sample orders, cost reduction through in-house development. • Price and lead time negotiation with clients and venders

Master Of Business Administration (M.B.A.), Business Administration And Management, General

• Event Coordinator for student recruitments event • Event Coordinator for Campus Job Fair, set event benchmark for future events. • MBA.

B.A, Political Science

Activities and Societies: York Taiwanese Student Association• Events coordinator for club events. • Brand management for association.