Brian Yu Email & Phone Number

Taipei City, Taiwan, Taiwan

Taiwan

• Provide strategic pricing guidance and negotiation tactics to account managers for Automotive Market in Korea and Japan.
• Conduct P&L analysis and simulations to support internal cross-function stakeholders in strategic decision-making.
• Establish and enhanced Price Management Process using SalesForce, leading to improved efficiency.
• Analyzed and maintained comprehensive datasets from external and internal sources to inform pricing strategies for ongoing projects.
• Responsible for routine and ad-hoc pricing and analytics reports (weekly/monthly/quarterly), automating processes for efficient distribution to key stakeholders, including the leadership team.
• Developed detailed reports capturing division sales, supply chain relationships, and market opportunities to support commercial strategic decisions.

Taipei, Taiwan

• Establish Continental pricing strategies and pricing system maintenance for Taiwan Market
• Complete ownership of Taiwan Market product portfolio for all product lines; support and provide pricing guidance for multiple channels.
• Provide guidance for pricing actions to improve profit within market realities
• Supervise product discount/promotions to avoid unnecessary spending and ensure competitive price position (both internal and external) on monthly basis.
• Ensure that Pricing Management is implemented locally within the strategic framework as set out by the corporate
• Responsible for brand margin at sell-in and sell-out levels, of Continental brands and competitor brands from information sourced through compliant sources

Taipei City, Taiwan

• Product strategy development for Ford Mondeo, Ford Mustang and Ford Tourneo Connect (long term and short term); including pricing strategy, product features, product position, product launch plan, and product road map
• Project leader for cross-function teams coordination to develop go-to-market plans for new product launch.
• Competitor intelligence gathering and market analysis
• Co-work with Asia Pacific Team for market strategy development and market volume forecast
• Product P/L analysis and evaluation
• Lead coordinator for Ford product portfolio equipment pricing strategy

Taiwan

• Develop marketing campaigns and implement repurchase/referral programs to stipulate sales.
• Assist Ford dealer network with business plans to achieve revenue and retention target through marketing campaigns.
• Agency management for brand activities and supervision to ensure brand guidelines are followed
• Analyze and monitor dealer data to identify ways to improve dealership performance and profitability.
• Marketing platform monitor, marketing tools/ website maintenance, CRM management
• Monitor and control variable budget for marketing programs to avoid overruns

Taipei, Taiwan

• Product Manager for multiple categories for Tommy Hilfiger (Swim trunks, hoodies, polos, t-shirts, rugby shirts) - Managed and supervised end to end operation of entire production cycle; including both sample/bulk.
• Achieved strong business relationship and supplier development for in-house materials, decreased operation cost (MOQ charges and etc.) - Price and leadtime negotiation with suppliers and venders
• Improved work SOP and facilitated strong communication for all parties to achieve quick production cycle, including oversea factory visit, improved efficiency and shipment rate. - Supervised production, improved.

Taipei, Taiwan

• Account sales management and relationship building with customers from U.S (Athleta, TNF, Lululemon & etc.)
• Standardized daily operation and minimized errors and development cost, and order retentions.
• Coordinated and participated exhibitions in Taiwan & U.S
• Managed product development and sourcing, increased sample orders, cost reduction through in-house development.
• Price and lead time negotiation with clients and venders

Master Of Business Administration (M.B.A.), Business Administration And Management, General

• Event Coordinator for student recruitments event • Event Coordinator for Campus Job Fair, set event benchmark for future events. • MBA.

B.A, Political Science

Activities and Societies: York Taiwanese Student Association• Events coordinator for club events. • Brand management for association.